Responsibilities

• Team leadership and development. Managing a team of 5+ paid media specialists (middle and junior). Coaching them, growing their skills, and building a culture where people want to do their best work.
• Department performance. Owning the results across every client in the paid book. Defining what good looks like, holding the team to it, and driving continuous improvement.
• Strategy across platforms. Setting the strategic direction for paid campaigns across Meta, TikTok, LinkedIn, Google, and YouTube. Knowing when to push budget, when to pull back, and when to test something new.
• Client relationships. Acting as the senior paid voice in strategic client conversations. Building trust with marketing leaders at SMB through enterprise clients. Being the person clients want in the room when paid comes up.
• Systems and playbooks. Formalizing what's currently tribal knowledge into repeatable processes. Building the operating system that lets the department scale without sacrificing quality.
• Hiring and growth. Full authority to hire, restructure, and grow the team as the department scales. You'll be building the seat above yours and the seats below.
• AI and tooling. Identifying where AI can sharpen our work, evaluating new tools, and making the calls on what we adopt. We want a leader who's curious about where this is going, not defensive about it.
• Upmarket expansion. Helping us win and retain bigger, more sophisticated paid accounts. Being the kind of operator that enterprise clients trust.
• Cross-functional partnership. Working closely with Account Management, Creative, and Strategy to make sure paid is integrated into the bigger picture, not running in a silo.

Requirements

• 7+ years of paid social experience , with at least 2-3 of those years in agency.
• Direct team leadership experience. You've managed people, not just projects. You know how to coach a mid-level buyer and develop a junior one.
• Real depth on these platforms: Meta, TikTok, LinkedIn, Google, YouTube, X. Comfortable across the rest, even if you'd lean on the team for the ones you know less.
• Strategic thinking beyond the platform. You don't just optimize toward CPA. You understand the client's business, the funnel they live inside, and what paid actually needs to do for them.
• A track record of building something. Systems, playbooks, training programs, hiring frameworks, reporting structures — something you put in place that outlasted you.
• Strong client communication. You can hold your own in a room with a VP of Marketing or a CMO and walk out with their trust.
• Genuine curiosity about AI and where this work is headed. You experiment with new tools. You ask "could AI do this part?" before grinding through manual work.
• An operator's instinct. You can read a P&L, think about margin, and understand why department profitability matters as much as performance.

Benefits

• Salary: $75,000–$90,000 DOE
• Remote-friendly with daily morning team standups
• Direct exposure to founders and senior leadership
• Full authority over how your department runs
• Medical, dental, vision insurance
• 401(k) with company match
• Uncapped PTO, parental leave, paid volunteer time
• Home office allowance
• A fast-moving, experimentation-friendly environment where the right ideas actually ship
• And more! ( See our careers page )