Responsibilities

• Lead, motivate, and develop high‑performing paid search and paid social teams, ensuring campaigns meet or exceed performance, financial, and quality goals
• Own paid search and paid social strategy across platforms, aligning activation and optimization to broader brand and business objectives
• Serve as a trusted senior advisor to clients and internal stakeholders, fostering strong, long‑term relationships
• Define success frameworks, including KPIs, measurement approaches, testing methodologies, and optimization strategies across search and social
• Guide teams in applying advanced optimization techniques, platform automation, and AI‑enabled tools with sound strategic judgment
• Champion the value of performance media by educating clients and internal teams on platform innovation, emerging capabilities, and industry best practices
• Deliver clear, compelling presentations that communicate strategy, insights, performance results, and forward‑looking opportunities
• Own financial management for assigned accounts, including forecasting, staffing plans, and overall account health
• Partner closely with cross‑channel leaders (analytics, programmatic, paid social, search, and broader media teams) to deliver integrated solutions
• Establish and reinforce best practices, quality assurance standards, and scalable processes across search and social operations