Director, Paid Social

Responsibilities

• Lead, motivate, and develop a paid social media team, ensuring the successful creation, execution, and optimization of campaigns that meet or exceed performance goals while staying within budget and timeline parameters
• Design and oversee paid social strategies across key platforms (including Facebook, Instagram, and TikTok) to deliver against brand and performance objectives
• Foster strong, trusted relationships with clients and internal cross‑functional teams, serving as a senior strategic partner
• Develop and own action plans for achieving and measuring social media success, including KPI definition, measurement frameworks, and optimization strategies
• Champion the value of paid social by educating clients, partners, and internal teams on emerging capabilities, best practices, and platform innovation
• Apply deep paid social expertise and creativity to brainstorming, planning, and strategic working sessions, contributing to integrated media solutions
• Provide strategic direction to teams on advanced optimization approaches, testing frameworks, and the adoption of new platform features and capabilities
• Deliver clear, compelling presentations to senior client stakeholders and internal leadership that communicate strategy, performance, and future opportunities
• Develop and socialize points of view on emerging technologies, trends, and opportunities within the social media ecosystem, including the responsible use of AI‑enabled tools to enhance performance, insights, and operational efficiency

Requirements

• 7+ years of experience in digital media and marketing, with progressive responsibility within an agency or media environment and significant client‑facing experience
• 4+ years of people management experience, including leading managers and/or senior practitioners
• 3+ years of hands‑on experience managing and optimizing campaigns across Facebook and Instagram, with experience in TikTok required; expertise in both API‑based and self‑serve buying environments
• Proven experience applying paid social to drive results across brand‑building and direct‑response KPIs
• Strong analytical capability, with the ability to interpret complex performance data and translate insights into strategic recommendations and optimization roadmaps
• Deep understanding of best practices for social media brand communication and performance marketing
• Demonstrated executive presence with comfort presenting to and influencing senior client leadership
• Comprehensive knowledge of paid social platform mechanics, optimization methodologies, and measurement best practices
• Excellent relationship‑building, diplomacy, and decision‑making skills, paired with creative and strategic thinking
• Proficiency in Microsoft Office, with intermediate to advanced Excel skills (e.g., formulas, pivot tables, data analysis)

Benefits

• The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)