Responsibilities

• Full P&L accountability for DTC new customer revenue on Meta
• Daily pacing, budget allocation, bid strategy, audience testing, and campaign restructuring
• Scaling daily Meta spend to $100K+ on a single brand while holding target ncROAS
• Hitting target ncROAS and increasing total ad spend, quarter over quarter
• Kill rules, testing budgets, and scaling rules documented and enforced
• Campaign structure optimization: ASC vs manual, budget consolidation, audience strategy
• Own Google Ads, TikTok Ads, AppLovin, and Snapchat Ads as supporting channels
• Set channel budgets and targets quarterly. Optimize each channel against its own ncROAS target.
• Decide when to hold vs. scale vs. cut a channel based on unit economics, not vanity
• Lead the creative strategist team and editor bench. Set output SLAs per role.

Requirements

• You have personally managed $50K+/day Meta spend on a single brand as an employee
• You live in Ads Manager. Your daily pulse on the account is muscle memory, not a weekly report.
• You have a kill rule for losing ads and you stick to it
• You have scaled from $10K a day to $50K a day and you know exactly what breaks at each level
• You know the current Meta platform inside and out: Advantage Plus, campaign consolidation, budget optimization, audience strategy
• You understand that CAC is not a constraint to protect, it is an output you can raise. You know how to work with retention and CRO teams to move CAC ceilings up.
• Creative volume is your weapon. You know that a brilliant hook or angle can unlock more than a thousand new ad variants.
• You do not rely on agencies to do the thinking for you
• You ship imperfect ads on Thursday over perfect ads next Tuesday
• You speak in specific numbers unprompted. CAC, ncROAS, spend levels, hit rates. No generalities.
• You are data-focused. You make calls off the numbers, not off opinion or ego.