Director, Paid Search at Publicis Groupe Holdings B.V | New York City, NY | $121K/yr – $166K/yr

Director, Paid Search

New York City, NY (Remote)

$121K/yr – $166K/yrDirector/Executive7+ years expFull time

Posted 2 months ago

Job Summary

Own strategic leadership of search across client objectives, guiding a 5–10 person team and partnering with media, creative, and analytics to push ROI with AI-enabled testing and trend-driven insights.

Own cross-channel search strategy and accountability for ROI across client objectives.
Lead a team of 5–10 Supervisors/Managers with coaching and career development.
Drive adoption of emergent tech and testing frameworks to raise performance and create Next Practice standards.

Job Description

Strategic Oversight: Lead comprehensive search strategies that align with client objectives, integrating efforts across various digital marketing services as well as AI and emerging technologies to drive superior business performance.
Performance Management: Monitor and analyze campaign performance, provide strategic insights and recommendations to maximize ROI and effectiveness.
Quality Assurance: Ensure compliance with risk management and quality assurance protocols using RACI documentation to maintain campaign integrity.
Innovation Leadership: Foster a culture of experimentation and innovation, encouraging teams to develop "Next Practice" standards in search marketing.
Strategy Development: Guide the creation of strategic plans and testing frameworks that reflect the industry’s best practices and drive client success.
Trend Analysis: Stay abreast of digital marketing trends and developments, contributing valuable thought leadership through articles and actionable insights.
Client Relationship Development: Cultivate strong relationships with key clients, providing tailored solutions that drive business growth and satisfaction.
Cross-Functional Collaboration: Collaborate with media, creative and analytics teams to ensure cohesive and integrated strategies across all marketing channels.
Business Development: Identify growth opportunities within existing accounts, collaborating with senior leadership to craft strategic proposals for expansion.
Team Development: Manage and mentor a team of 5-10 Search Supervisors and Managers, providing guidance and support for their professional growth.

7+ years of experience in Search Engine Marketing (SEM) with a proven track record of successful strategy execution and results.
3+ years of supervisory experience, demonstrating effective team management, mentorship, and leadership.
Strong client-service orientation, with the ability to build strategic relationships and effectively translate client needs into actionable solutions.
Exceptional communication skills for articulating complex concepts and strategies to both executives and internal teams.
Comprehensive understanding of digital marketing strategies, including organic search, display, app, and social media, and how they synergize with search marketing efforts.
Proficiency in advanced analytics tools, Python, AI technologies, and Microsoft Office Suite, particularly Excel.
Knowledge of online campaign measurement methodologies, with the ability to recommend best practices for continual performance improvement.
Innovative mindset with a focus on leveraging emerging technologies to enhance overall performance and operational efficiency.
Strategic thinker capable of developing comprehensive plans that align with client objectives and adapt to changing market trends.
Demonstrated experience in business development, contributing to agency growth and expanding service offerings.

advanced degrees or certifications in digital marketing are a plus.

The best-in-class wellness and benefits offerings include:Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoption Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliances

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom

11K employees (3,008 in marketing)

www.publicisgroupe.com