Director, Paid Search at Mediassociates | Newtown, CT

Director, Paid Search

Newtown, CT (Remote)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 3 months ago

Job Summary

Own paid search strategy across multiple channels, combine testing and attribution rigor, and steer AI feature adoption while keeping senior clients informed and aligned across analytics and planning teams.

Responsibilities: Cross-channel SEM ownership, testing and incrementality, AI feature governance
Audience/Tools: Senior client contacts, collaboration with analytics/SEO/ad ops/account planning

Job Description

Responsibilities

Lead SEM strategy across Paid Search, YouTube, Demand Gen, and Shopping for core clients
Apply A/B, incrementality, and geo-based testing to improve performance
Evaluate and govern AI-powered campaign features (Smart Bidding, Performance Max, AI Max)
Serve as senior client contact - present insights, strategy, and AI adoption roadmaps
Collaborate across analytics, SEO, ad ops, and account planning for integrated execution
Mentor junior team members and contribute to new business pitches

Requirements

8+ years hands-on paid search experience, including YouTube, Demand Gen, PMax, and Shopping
3+ years agency experience at a managerial level with direct client ownership
Expertise across Google, Microsoft, and Amazon paid search; proficiency in SA360 and Skai
Experience with advanced testing methodologies and attribution/incrementality measurement
Strong grasp of paid/organic search interplay, GA4, Adobe Analytics, and GTM
Exceptional client-facing communication and ability to manage multiple workstreams

Benefits

Highly flexible work culture for all
Updated office space in Sandy Hook, CT for local candidates
Remote-friendly with core East Coast office hours 8:30am-5:30pm ET
Team remote work invites to the office at least two times per year for Summer Party and Holiday Party

Mediassociates

Mediassociates is a leading independent media planning, buying and analytics agency. Our unique Precision Branding approach goes beyond traditional media planning by using data and analytics to help marketers better predict, measure, and optimize business outcomes. We work with clients such as NJM Insurance, University of Phoenix, Mount Sinai Health System, Fannie Mae, DXL Men's Big and Talll shops, and are proud to be recognized as an AdAge "Best Places to Work" and one of Adweek's "Fastest Growing Agencies". Mediassociates is a member of Worldwide Partners, the leading global network of the top independent marketing services agencies in the world with over 80 agencies in 40 countries.

Founded in 1996

New York Metropolitan Area, Pennsylvania, US

128 employees (46 in marketing)

www.mediassociates.com