Director, Paid Search (maternity leave cover)

Responsibilities

• Lead the global paid search team and develop them into a true 'centre of excellence' for Search internationally, including expertise in next-generation platform capabilities
• Transform and architect the search stack: Design and build a modern, scalable, future-proof paid search infrastructure across Google, Bing, and OpenAI that positions HelloFresh for sustained competitive advantage
• Conduct comprehensive audits to bring our Search account setup to industry 'best in class' standards across all three platforms, identifying gaps and modernisation opportunities
• Own the paid search strategy strategy, set and drive the strategic direction across search channels, supporting the move into the next autonomous era
• Manage global budget allocation: Set and dynamically reallocate budget across markets, brands, and channels to hit volume growth and CPA/CAC targets, forecasting and reporting with rigour.
• Lead senior agency and platform relationships: Act as the strategic lead and escalation point for external agencies and platform partners (including Google, DSPs, and mobile platforms), setting the agenda on plans, investment, and innovation.
• Work closely with Marketing Analytics to execute tests across search portfolios to measure incrementality and marginal efficiency and consequently optimise in-house systems and algorithms to profitably scale our Search marketing programmes
• Act as a close partner to MarTech teams to bring the search staack into the next stage of automation

Requirements

• A Bachelor's degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role within D2C or subscription-based businesses
• 8+ years experience in Google Advertising ecosystem, either from an agency or client-side role
• Forward-thinking about how platform evolution and automation are reshaping paid search strategy, you understand both traditional optimisation and next-gen platform capabilities, and you see transformation as both challenge and opportunity
• Early experience or exposure to OpenAI's Search offering or emerging AI-driven search platforms
• 5+ years experience in team management and leadership roles
• Proven experience building and embedding incrementality-based measurement frameworks (e.g. geo-testing, regression, multi-touch attribution) and partnering with Analytics on marketing mix modelling (MMM) and advanced measurement.
• Expert knowledge of Google bidding, targeting, and optimisation
• Experience managing campaigns in all Google campaign types: Keyword Search, PMAX, Shopping, etc.
• Experience working with performance marketing metrics and platform reporting
• Experience working with Media-Mix-Models, Multi-Touch/Data-Driven Attributions, or other advanced marketing measurement methodologies

Benefits

• Shape the future of food: Play a key role in transforming how millions of people eat as we grow into a global food solutions company.
• Drive transformational change: Your decisions will have a direct and immediate impact, helping to shape strategy, scale teams, and redefine leadership in a rapidly evolving business.
• Build a global brand: Create deeper, more sustainable connections with our customers, putting them at the heart of every decision.
• Thrive in a high-performance environment: Work with ambitious, intellectually curious peers on a global scale, enjoying an environment built for empowerment and speed.
• Enjoy massive discounts: 85% off HelloFresh/Every Plate, 60% off Green Chef, 50% off Factor, 40% off Good Chop, and 50% off The Pets Table.
• Receive comprehensive coverage including Medical, Dental, Vision, HSA, and FSA.
• Benefit from flexible hybrid work arrangements.
• Accrue up to 160 hours (20 days) of annual PTO.