Director of Paid Search - Franchise Marketing

USA (Remote)

$110K/yr – $130K/yrDirector/Executive6+ years expFull time

Posted 2 months ago

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Job Summary

Own the paid search function across franchise and multi-location brands, lead a high-performing team, and drive scalable processes, optimization, and cross-functional insight for executive decisions.

  • Lead and manage the Paid Search department across franchise and multi-location brands.
  • Develop and mentor a high-performing team of Paid Search Specialists and establish scalable workflows.
  • Drive testing, optimization roadmaps, and translate insights into strategic, cross-functional actions.

Job Description

Own the paid search function across franchise and multi-location brands, lead a high-performing team, and drive scalable processes, optimization, and cross-functional insight for executive decisions.

  • Lead and manage the Paid Search department across franchise and multi-location brands.
  • Develop and mentor a high-performing team of Paid Search Specialists and establish scalable workflows.
  • Drive testing, optimization roadmaps, and translate insights into strategic, cross-functional actions.
Franchise Ramp logo

Franchise Ramp

Franchise Ramp is the #1 Marketing Agency for Xponential Fitness. The company was founded by two Club Pilates franchisees, Brian Holmes and Peter Hansen, who worked with countless agencies that didn’t understand the unique needs of fitness franchising or specialize in Facebook Ads. They were tired of working with digital marketing agencies that didn’t understand franchising and the needs of their business. Ever the entrepreneurs, they took matters into their own hands, became Facebook masters, and added other Digital Marketing experts to their team. Franchise Ramp’s mission is to help Xponential franchisees achieve their entrepreneurial dreams. As a company, Franchise Ramp now has 35 team members supporting over 700 Xponential locations. That growth is attributed to the commitment shown to clients, the amazing team members, but most of all Franchise Ramp’s purpose: to help franchisees realize their entrepreneurial dreams.

Founded in 2018
Sacramento Landing, California, USA
29 employees (8 in marketing)

Traffic Signals

Monthly Visitors
196.5M
Monthly Google Ads Budget
$235K
Traffic Source Mix
Search
20.3%
Direct
55.8%
Referral
4.6%
Social
19%
Paid
0.2%

Headcount Trend

Current headcount: ~29

Marketing Team

Marketing Team Size
5 (17% of company)