Director, Paid Search at Fanatics Betting & Gaming | Los Angeles, CA | $180K/yr – $200K/yr

Director, Paid Search

Los Angeles, CA (Remote)

$180K/yr – $200K/yrDirector/Executive10+ years exp

Posted 4 months ago

Job Summary

Drive Fanatics Sportsbook and Casino paid search strategy, budgets, and measurement to maximize acquisition and long-term value.

Must-have: 10+ years in performance or growth marketing with hands-on paid search leadership and multi-market budget ownership.
Standout: Proven ability to lead senior teams, agencies, and executive-level reviews with clear ROI focus.

Job Description

Own the overall paid search strategy, execution standards, and performance roadmap across Fanatics Sportsbook and Casino.
Set channel-level goals, forecasts, budgets, KPI frameworks, and performance targets in partnership with Marketing leadership, Finance, Analytics, and business stakeholders.
Lead investment allocation across OSB and OC, balancing acquisition scale, efficiency, payback, incrementality, and long-term brand and customer value.
Oversee campaign architecture, bidding strategy, keyword coverage, creative testing, feed usage, audience strategy, and landing page optimization across Google, Microsoft, Apple Search Ads, and related search platforms.
Manage, coach, and develop Senior Performance Managers, ensuring clear ownership, high-quality execution, and consistent operating rhythms across the team.
Lead agency and platform partner relationships, including strategic roadmaps, quarterly business reviews, troubleshooting, and performance improvement plans.
Partner with Analytics and Marketing Technology teams to strengthen attribution, true media contribution via MMM, incrementality testing, conversion tracking, reporting automation, and customer journey insights.
Build executive-ready performance narratives that connect search results to customer acquisition, deposit behavior, revenue, market share, annuity, and payback outcomes.
Drive structured testing roadmaps across bidding automation, match type strategy, creative, landing pages, local market opportunities, and emerging search formats.
Develop lower funnel search initiatives to work with upper and mid funnel omnichannel campaigns, connecting demand capture to demand creation