Director, Paid and Organic Social

Responsibilities

• Spearhead the end-to-end social media strategy across paid and organic channels, aligning investment, content, and platform strategies with enterprise business goals and brand priorities.
• Oversee performance across Paid Social platforms, including Meta, TikTok, Pinterest, Snapchat, and emerging channels, optimizing investment, audiences, creative, and the customer journey to drive acquisition, engagement, and revenue growth.
• Own and scale the creator and influencer program, building strategic partnerships and integrating creator content across paid and organic social to expand reach, engagement, and performance.
• Drive the development and execution of organic social media strategies, overseeing content planning, publishing, and community engagement initiatives to strengthen brand presence, customer loyalty, and audience growth.
• Use analytics, platform insights, and social listening to optimize media and content performance, identify opportunities for growth, and drive a continuous pipeline of testing across audiences, creative, platforms, and emerging formats.
• Manage external agencies and platform partners, establishing clear priorities and performance expectations while driving accountability, innovation, and continuous improvement.
• Lead the in-store and localized social strategy, guiding Social Captains and partnering with brands, creators, and supplier talent to develop locally relevant content, extend campaign reach, and amplify social impact.
• Direct cross-functional collaboration with creative, brand, merchandising, and digital teams to develop innovative, insight-driven social media initiatives that support enterprise priorities and optimize platform performance.
• Oversee local SEO, store visibility, reputation management, and search-informed content. Ensure listing accuracy across Google Business Profile, Apple Maps, Uberall, and Facebook, using customer and search insights to improve local visibility and align content with search intent.

Requirements

• Bachelor’s Degree in Marketing, Business, Communications, or related field.
• 10+ years’ experience in social media, including paid and organic social leadership, preferably in retail or another performance-driven environment. Proven success managing largescale paid media budgets, integrated social programs, creator or influencer partnerships, agencies, and cross-functional teams.
• 3+ years’ experience in team management and external agencies.
• Deep expertise in paid and organic social media strategy, platform best practices, community management, and content planning.
• Proven ability to translate analytics, social listening, and customer insights into strategic decisions and measurable business outcomes.
• Knowledge of local SEO, reputation management, directory and listing platforms, location-data accuracy, and search-informed content strategy.
• Experience with MarTech and analytics platforms, including Adobe Analytics, Google Analytics, Google Search Console, and campaign optimization technologies.
• Experience leading creator, influencer, or partnership programs at scale.
• Strong budget management, agency leadership, cross-functional collaboration, communication, and project management skills.
• Deep knowledge of platform trends, algorithm changes, emerging formats, and the evolving social and search landscape.

Benefits

• Paid Time Off (PTO)
• Generous store discounts
• Health care plans (medical, prescription, dental, vision)
• 401(k), HSA, FSA, Pre-tax commuter benefits
• Disability & life insurance coverage
• Paid parental leave
• Pet insurance
• Critical illness and accident insurance
• Discounted home and auto insurance
• College tuition assistance