Responsibilities

• Lead a comprehensive, cross-channel paid media strategy across all Unleashed Brands trademarks
• Build a modern media approach that balances brand awareness, consideration, and conversion across the funnel
• Identify and implement new channels, technologies, and partners to improve efficiency and effectiveness
• Establish scalable frameworks for national and local (franchisee-level) media execution
• Oversee performance across key channels including: Paid Social (Meta, TikTok, Yelp, Reddit, etc.)
• Paid Search
• Programmatic Display & Online Video
• Connected TV (CTV) and Interactive Video
• Influencer / Creator-Led Marketing
• In-stream Audio

Requirements

• Bachelor’s degree in marketing, business, analytics, or related field
• 8+ years of experience in paid media strategy, performance marketing, or media planning/buying
• Deep expertise across multiple paid media channels including social, search, programmatic, CTV, and influencer marketing
• Demonstrated ability to bridge ad operations, data flow, and reporting across internal systems and external partners, ensuring end-to-end data integrity, consistency, and actionable output for decision-making
• Strong analytical background with experience in MMM, incrementality testing, and attribution models
• Proven ability to manage large budgets and drive measurable business outcomes
• Experience working with both internal teams and external agencies
• Excellent communication and storytelling skills, with the ability to translate complex data into clear insights
• Highly self-motivated and comfortable operating in an evolving, fast-paced environment without a defined blueprint
• Strong cross-functional leadership and collaboration skills

Preferred

• Experience working within or building an in-house paid media function (Preferred)
• Background in franchise, multi-location, or multi-brand environments (Preferred)
• Familiarity with customer acquisition in family, education, or experiential categories (Preferred)
• Experience integrating paid media with broader marketing and data ecosystems (CRM, CDP, etc.) (Preferred)

Benefits

• Paid bi-weekly
• Company Paid Holidays
• Flexible Paid Time Off
• Paid Parental Leave
• Multiple health care insurance plans that cover medical, dental, prescription, vision, and employer HSA contributions
• Competitive 401(k) Program with employer matching contributions
• Daily dress code of "business casual"
• A positive work environment
• And much, much more