Director of Paid Media and Sling Acquisition Strategy at Sling TV | Englewood, CO | $185K/yr – $225K/yr

Sling TV

Director of Paid Media and Sling Acquisition Strategy

Englewood, CO (On-site)

$185K/yr – $225K/yrDirector/Executive10+ years expFull time

Posted 4 months ago

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Job Summary

Drive multi-channel subscriber growth by owning forecasting and long-term strategy with senior-level media leadership.

Must-have: 10+ years in digital marketing with 5+ in senior leadership over large media budgets.
Standout: Cross-functional alignment with Brand, Creative, and Product to optimize end-to-end journeys.

Job Description

Responsibilities

Strategic Acquisition & Forecasting: Define and execute the long-term growth strategy. Own the acquisition forecasting models to predict subscriber growth and optimize budget allocation across all digital channels.
Paid Media Leadership: Direct the planning and execution of high-scale performance marketing media to drive positive ROI.
Media Analytics & Optimization: Utilize a rigorous data-driven approach to monitor performance. Collaborate with data science teams to refine media attribution and leverage consumer insights into actionable growth strategies.
Vendor & Platform Management: Establish and grow strategic relationships with key agency and media partners.
Team Leadership: Mentor and lead a high-performing marketing team. Cultivate a culture of rapid testing, continuous optimization, and professional development.
Cross-Functional Collaboration: Serve as a thought leader within the organization, aligning acquisition efforts with Brand, Creative, and Product teams to ensure a seamless end-to-end customer journey.

Requirements

Experience: 10+ years of progressive experience in digital marketing, with at least 5 years in a senior leadership role overseeing large-scale media budgets.
Industry Expertise: Proven success in performance marketing and subscriber acquisition, preferably within a fast-paced subscription or streaming environment (DTC, Telecom, or Tech).
Analytical Mindset: Exceptional ability to translate commercial insights and raw data into breakthrough marketing strategies.
Leadership: Demonstrated ability to influence at the executive level and lead cross-functional teams in a high-growth environment.
Education: Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.

Nice To Have

MBA preferred

Benefits

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits.

Sling TV

2.8 Glassdoor

Sling is a TV provider. And since the dawn of time, also known as 2015, Sling has been letting people do that. What is that? Good question. A bit philosophical, but still good. Sling lets you choose and customize your channel lineup, pause your subscription whenever you want and still watch for free, plus get live sports, news, and entertainment. It’s a great place to watch live TV. It’s a great place to work. And it’s a gd amazing place to LinkedIn.

Founded in 2014

Englewood, Colorado, USA

298 employees (54 in marketing)

careers.dish.com/sling

36% recommend to a friend

41% CEO approval