Director, Paid Media & Search Strategy

Responsibilities

• Paid Media Strategy Leadership
• Develop paid media strategies aligned with business objectives, marketing goals, and growth priorities.
• Define channel recommendations across Google Search, Google Display Network, YouTube, Performance Max, Microsoft Ads, LinkedIn, programmatic media, and emerging platforms.
• Guide investment strategies, budget allocation decisions, and optimization priorities across channels, audiences, and campaign objectives.
• Lead test-and-learn initiatives designed to improve campaign effectiveness and uncover new opportunities.
• Audience & Targeting Strategy
• Own audience strategy across paid media programs, translating ICPs, sales priorities, and marketing objectives into actionable targeting and segmentation approaches.
• Partner with Sales and Marketing leadership to refine audience prioritization and optimize performance across customer, prospect, account, industry, and buying group segments.
• Platform Expertise & Governance
• Serve as Gartner Conference Marketing's internal subject matter expert across paid media platforms and advertising technologies.

Requirements

• 10+ years of progressive experience in paid media, digital marketing, performance marketing, media strategy, or related disciplines.
• Demonstrated expertise across search, paid social, video, display, and programmatic advertising channels.
• Experience developing audience strategies and targeting approaches in complex B2B organizations.
• Experience managing agency relationships, influencing senior stakeholders, and evaluating strategic recommendations.
• Strong understanding of measurement methodologies, attribution concepts, and campaign performance evaluation.
• Experience leading or partnering closely with SEO functions.

Preferred

• Experience operating within a Center of Excellence model supporting multiple business units or stakeholder groups.
• Deep expertise across Google Ads, Performance Max, YouTube, LinkedIn, Microsoft Ads, and programmatic platforms.
• Experience managing significant media investments and budget allocation decisions.
• Experience in B2B marketing, event marketing, demand generation, or information-services environments.

Benefits

• market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.