Director - Paid Media

Responsibilities

• Directly own a focused book of strategic paid media accounts, including client communication, growth strategy, media planning, optimization, and roadmap development.
• Lead cross-channel paid media strategy across Meta, Google, TikTok, Pinterest, and emerging channels, with a focus on eCommerce, DTC, and brand-first performance.
• Stay hands-on in-platform for assigned accounts and select high-impact launches, testing phases, or urgent troubleshooting needs.
• Lead, coach, and support Paid Media Managers, Senior Managers, and Associate Directors across account strategy, execution quality, and client communication.
• Ensure every account has clear ownership, staffing, support structure, and escalation paths.
• Own onboarding quality for new Paid Media clients, including first 30/60/90-day priorities, access readiness, initial optimizations, and early client confidence.
• Set and enforce standards for pacing, roadmaps, testing plans, reporting quality, account hygiene, and client-ready recommendations.
• Review account work regularly to ensure strategic direction is being translated into strong execution.
• Act as the first-line leader for Paid Media delivery issues before they become partner-level escalations.
• Partner with senior leadership on high-risk accounts, enterprise strategy, retention risks, and major client escalations.

Requirements

• 7+ years of paid media experience, preferably in an agency environment, with experience managing teams and overseeing multiple client accounts.
• Deep expertise across Meta, Google Ads, TikTok, and broader paid media channels, with a strong understanding of DTC/eCommerce performance.
• Proven ability to own client relationships and lead strategic accounts directly, while also supporting and improving the broader team.
• Strong technical fluency and willingness to stay close to platform work when needed.
• Proven ability to lead managers and strategists, not just personally execute high-quality media buying.
• Strong judgment around account health, client expectations, staffing needs, escalation risk, and delivery quality.
• Experience creating or enforcing account management standards, onboarding processes, testing frameworks, and reporting practices.
• Strong client-facing presence and ability to communicate performance strategy clearly to senior stakeholders.
• Experience supporting new business pitching, including audits, media planning, decks, and live presentations.
• Comfortable balancing executional detail with department-level leadership.

Benefits

• Health Insurance, Dental Insurance, Vision Insurance, HSA/FSA, 401k, Health and Wellness Stipend, Unlimited PTO