Responsibilities

• Lead the development and implementation of an integrated media strategy that leverages advanced analytics and insights to drive business growth and strengthens the company's brand and marketing performance across all relevant channels.
• Champion full-funnel thinking across paid, social, and emerging channels.
• Lead the evaluation of media resources, trends, technology, and tools, challenging current processes with new thinking and opportunities, and maintaining a constant focus on improving the impact and efficiency of media investments.
• Oversee the adoption and integration of media technology solutions — including automation tools, advanced targeting, measurement, and attribution techniques — to enhance campaign effectiveness and operational efficiency.
• Modernize media planning by focusing on strategic integration with creative and marketing strategies. Align processes to embed media earlier in the campaign development process.
• Direct the development and optimization of cross-channel media campaigns, leveraging data analytics, audience segmentation, and real-time performance insights to maximize ROI and drive measurable business impact.
• Direct negotiation and management of media buys to ensure cost efficiency and value.
• Manage relationships and negotiations with media agencies, vendors, publishers, and technology partners to secure optimal placements, rates, and innovative opportunities.
• Champion the use of data-driven strategies, including AI, automation, and machine learning solutions, to continuously improve media performance and business outcomes.
• Serve as the connective tissue between media, creative, and marketing strategy teams to ensure aligned narratives, effective brief development, and end-to-end creative/media cohesion.

Requirements

• Bachelor’s degree in business, marketing, advertising or a related field.
• 7+ years of progressive experience in paid media strategy, with a proven track record of successfully managing large-scale campaigns across omni-channel platforms, preferably in a relevant industry (e.g., healthcare, retail, or related industries).
• Management experience at a media agency
• 3+ years leading high-performing media teams
• Demonstrated knowledge and experience leading media strategy planning and execution
• Demonstrated success managing multi-million-dollar media budget across traditional and digital channels.
• Deep knowledge of paid, owned, and emerging media channels, including digital, social, SEM, display, and influencer marketing, that leverage AI-driven targeting, personalization, and optimization.
• Demonstrated strategic thinker with proven experience creating executable strategies.
• Expertise in conducting data analysis, including the ability to identify, collect, and analyze data from various sources to draw relevant insights about leading and lagging media health metrics.
• Proficiency in applying market research, data analysis, and consumer insights to drive informed decisions.

Preferred

• Master’s degree in relevant business, marketing, or related field/industry.

Benefits

• Paid Time Off programs
• Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability
• Flexible Spending Accounts for eligible health care and dependent care expenses
• Family benefits such as adoption assistance and paid parental leave
• Defined contribution retirement plans with employer match and other financial wellness programs
• Educational Assistance Program