Director, Paid Media

Responsibilities

• Lead, coach, and develop a team of paid media professionals responsible for campaign strategy, execution, optimization, and reporting.
• Establish clear performance expectations, operating standards, quality controls, and accountability across the paid media team.
• Review team capacity, account assignments, campaign performance, and execution quality to ensure client needs are being met.
• Provide regular feedback, training, and development while addressing performance or execution gaps directly and promptly.
• Support hiring, onboarding, and continued development of paid media team members.
• Serve as the senior escalation point for complex campaign, performance, tracking, budget, and client issues.
• Lead Google Search strategy across the client portfolio, ensuring campaigns are designed to generate qualified leads and signed cases.
• Establish standards for campaign structure, keyword strategy, audience strategy, bidding, account architecture, testing, and optimization.
• Guide the development of scalable paid search strategies aligned with each client’s business goals, market, case priorities, and growth objectives.
• Review and approve major campaign launches, restructures, recovery plans, and strategic budget changes.

Requirements

• 7 or more years of experience managing Google Ads campaigns with a strong focus on lead generation.
• Previous experience leading, coaching, and developing paid media professionals.
• Experience managing high budget search campaigns in highly competitive markets.
• Deep understanding of Google Ads, Google Analytics 4, Google Tag Manager, and conversion tracking.
• Experience implementing offline conversion tracking and value based bidding strategies.
• Strong understanding of Quality Score, Auction Insights, bidding strategies, audience targeting, campaign structure, search intent, and Google Ads experiments.
• Demonstrated ability to diagnose declining performance and lead effective account recovery strategies.
• Experience using AI to improve campaign creation, optimization, reporting, analysis, and team efficiency.
• Strong analytical, problem solving, leadership, and decision making skills.
• Excellent client communication, executive presentation, and relationship management skills.

Preferred

• Experience managing paid media for law firms or other local service businesses.
• Experience building automated CRM to Google Ads conversion workflows using Zapier or similar platforms.
• Experience auditing and improving landing page performance.
• Experience with Meta Ads and Local Services Ads.
• Familiarity with Performance Max and value based bidding strategies for lead generation.

Benefits

• 100% premium cost for employee health, dental, and vision coverage
• Discretionary paid time off
• 11 observed holidays and 2 floating holidays