Responsibilities

• Define and lead the global growth marketing strategy to drive net new customer acquisition, revenue growth, and long-term brand equity.
• Own media planning and execution across paid social, paid search, CTV, affiliate, influencer paid campaigns, and retail marketing efforts (Sephora, Ulta, Amazon).
• Oversee international paid media expansion, with tailored strategies for EMEA and other high-priority regions.
• Develop campaign strategies and frameworks across evergreen and promotional periods, in alignment with DTC and retail calendars.
• Own the planning, prioritization, and execution of landing page tests across key paid traffic sources.
• Lead the full funnel global creative advertising strategy and roadmap, including concept ideation, iteration cycles, and performance analysis.
• Scale ILIA’s affiliate program to be a top-performing acquisition channel.
• Identify, onboard, and manage top-performing affiliate partners and networks.
• Integrate affiliate insights into broader omnichannel strategies, including retail partnership activations.
• Test and scale new customer acquisition platforms (e.g., TikTok Shop, Reddit, Pinterest, YouTube Shorts).

Requirements

• 8+ years of progressive experience in growth or performance marketing, with 3+ years in a leadership role overseeing direct reports.
• Demonstrated success managing DTC and omnichannel paid media campaigns for a high-growth consumer brand.
• Experience launching and optimizing marketing efforts in international markets, particularly in EMEA.
• Proven track record scaling affiliate programs with strong ROI and partner relationships.
• Mastery of performance channels including Meta, Google Ads, TikTok, and emerging platforms.
• Strong analytical and attribution modeling skills; expertise in GA4, Shopify, and third-party dashboards.
• Deep understanding of audience segmentation, ad personalization, and creative testing.
• Willingness to collaborate with analytics and finance teams to deliver forecasts and performance reporting.

Preferred

• Familiarity with incrementality tools like Haus, Triple Whale, Northbeam, or similar is a plus.
• Experience building and scaling high-performing teams and managing agency/vendor relationships.

Benefits

• Health Benefits - 100% employer-paid medical, dental & vision coverage
• Flex Time Off - No cap on personal time off and paid company holidays
• Seasonal Flex Days - Flexible scheduling to enjoy extra time under the sun during the Spring & Summer season
• Parental Leave - Up to 18 weeks paid parental leave
• 401(k) - Save for your future with a 401(k) with a company match
• Flexibility & Wellness Stipends - Monthly stipends to support remote work & self-care
• ILIA Products - Quarterly stipend to replenish your favorite products and try new ones
• This is the anticipated salary range for this position. The actual salary offered will carefully consider a few factors including your skills, qualifications, experience, and location.