Director of Paid Channels

Responsibilities

• Include all roles and responsibilities of the position including any team leadership requirements. Make it as comprehensive as possible.
• Develop and execute an integrated, full-funnel paid media strategy aligned with Snooze's brand, Guest acquisition, traffic, and revenue goals.
• Directly build, manage, and optimize campaigns across Google Ads, including Search, Performance Max, and YouTube, as well as Meta, Yelp, and other relevant platforms.
• Lead campaign structure, audience targeting, bidding strategies, budget management, creative testing, and ongoing performance optimization.
• Evaluate media investment across restaurant locations and markets, balancing local business needs, competitive dynamics, and growth opportunities.
• Establish disciplined budget allocation processes that maximize efficiency while supporting short-term sales and long-term brand growth.
• Identify, test, and scale channels that reach Guests throughout their decision journey, including Connected TV, YouTube, TikTok, programmatic media, and emerging digital platforms.
• Develop strategies that balance demand generation and demand capture, expanding Snooze's reach beyond Guests already actively searching for the brand.
• Partner with Brand and Creative teams to develop channel-specific content and messaging that drives awareness, consideration, and conversion.
• Build a structured test-and-learn approach for evaluating new channels, audiences, formats, and creative opportunities.

Requirements

• Must be authorized to work in the United States
• Bachelor’s degree or higher in marketing, business, analytics, or other relevant discipline preferred
• 7+ years of related experience in performance marketing, paid media, digital acquisition, or growth marketing, with demonstrated ownership of media strategy and execution
• 3+ years of leadership experience, including direct supervision of Digital Strategy Team or other related positions
• Experience partnering with and managing third-party media agencies, platform partners, and external vendors is a plus
• Experience in restaurant, hospitality, retail, franchise, or another multi-location consumer business preferred
• Must have the stamina to work 45 to 55 hours per week
• Minimal travel required
• Home base is in Denver, CO at the Snooze Restaurant Support Center (3 days a week required in office)

Preferred

• Experience partnering with and managing third-party media agencies, platform partners, and external vendors is a plus.
• Experience in restaurant, hospitality, retail, franchise, or another multi-location consumer business preferred.