Director of Paid Advertising

Responsibilities

• Align paid media strategy with the goals of Big Leap and its clients in close partnership with internal teams.
• Lead innovation in paid media, guiding strategy, reviewing campaigns, and mentoring team members.
• Grow and retain top-performing client accounts by addressing key challenges, sharing insights, and highlighting our unique value.
• Partner with the Client Success team to drive results and identify opportunities for account growth.
• Collaborate across departments—sales, product, creative, and fulfillment—to explore new channels and client success strategies.
• Oversee and refine departmental processes to boost efficiency, effectiveness, and scalability
• Leverage data analysis to inform strategy and optimize performance across platforms such as Meta Ads, TikTok Ads, Google Ads, LinkedIn Ads, and other ecommerce-focused advertising channels, using analytics tools like GA4, Looker Studio, and Excel
• Report on product KPIs & goals, with particular attention to paid social and ecommerce performance metrics such as ROAS, CAC, and conversion rates.
• Coordinate delivery of a superior product to client services and Big Leap clients.
• Work with client services and product teams to develop and help train on client strategy, roadmap execution, and large initiative planning.

Requirements

• 5+ years of experience in paid media account management or strategy, with strong expertise in paid social advertising (Meta, TikTok), particularly for ecommerce brands, as well as search advertising (Google Ads, Bing Ads), LinkedIn, display, and programmatic.
• Demonstrated expertise in Meta Ads campaign strategy, creative testing, audience targeting, and performance optimization, with an understanding of ecommerce metrics such as ROAS, CAC, and conversion rates.
• Proficient experience in managing a team.
• A minimum of 2 years of experience in an Agency environment or similar fast-paced setting is critical.
• Ability to successfully manage and move forward multiple projects at the same time.
• Experience in client-facing and client-relationship scenarios and duties.
• Must be able to read, write, and speak English. Some projects may require advanced skills in each area.
• Prompt and regular attendance is required.

Benefits

• Remote or Hybrid Work Capability
• Flexible PTO
• Flexible Work Hours
• Wellness Reimbursement
• A full range of Medical, Dental, Vision, 401K match, and Life Insurance benefits
• Growth opportunities that will heighten your skill sets and enhance your career.
• A high-ranking company culture, collaborative team dynamics, and much more!