Director of Paid Acquisition (Remote)

Carson, CA (Remote)

$123K/yr – $165K/yrDirector/ExecutiveFull time

Posted 2 weeks ago

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Job Summary

Own and optimize the paid acquisition strategy across Meta, Google, and emerging channels, driving CAC, ROAS, and revenue targets for B2C and B2I.

Build and lead a paid media team, setting direction and ensuring scalable performance.
Partner with external agency and cross-functional teams to align investment with priorities.
Design, execute, and iterate a rigorous testing program across creative, audiences, bids, and landing pages.
Build reporting and forecasting providing leadership with clear visibility into spend and acquisition trends.
Analyze the full paid customer journey to surface high-impact on-site and in-channel optimizations.

Job Description

Responsibilities

Own the paid acquisition strategy, roadmap, and budget across Meta, Google, and emerging channels — holding full accountability for CAC, ROAS, and revenue targets across B2C and B2I
Lead and grow a team of paid media professionals, setting clear direction, raising the standard of work, and building the skills and structure the team needs to scale
Partner with our external agency and cross-functional teams — creative, merchandising, ecommerce, and finance — to align paid investment with company priorities and maximize return
Design and run a rigorous, continuous testing program across creative, audience, bid strategy, and landing pages, translating results into fast, evidence-based decisions
Build reporting and forecasting that gives leadership clear, honest visibility into spend, acquisition performance, and where the business is headed
Analyze the full paid customer journey — from first impression through conversion — to surface high-impact optimization opportunities both in-channel and on-site

Requirements

10+ years in performance and paid media in an ecommerce environment, with meaningful experience in both B2C retail and B2B or institutional channels
5+ years managing significant paid media budgets directly in-platform, with deep current hands-on expertise in Meta Ads Manager and Google Ads
5+ years leading a team, with a demonstrated ability to develop talent, set direction, and hold a team accountable for measurable outcomes
Proven track record owning paid channels end-to-end — from strategy and forecasting through execution, testing, and optimization
Strong command of budget pacing, bid strategy, attribution modeling, and creative testing frameworks
Experience briefing and collaborating with creative teams to develop and iterate on ad concepts tied to performance goals
Comfortable making confident decisions with incomplete information in a fast-moving, shifting environment
This is a remote role; must be able to collaborate effectively across time zones and functions without day-to-day in-person oversight

Preferred

Experience working at or managing an external paid media agency
Hands-on experience with paid channels beyond Meta and Google — Pinterest, TikTok, programmatic, or paid search extensions
Exposure to institutional or B2B marketing funnels in addition to consumer retail

Benefits

Bonus eligible
Paid leave for new parents to support work/life balance and family bonding
Excellent medical/dental and vision coverage—EPO, PPO and HSA
401(k) retirement plan with company contribution (because you will retire someday)
Flexible benefits—choose what you like, ignore the rest
On-site preschool for our employees’ children
On-site employee gym for all levels/fitness needs
Generous employee discount
Casual dress…and we really mean it

Lakeshore Learning Materials, LLC

3.6 Glassdoor

Lakeshore Learning Materials is one of the most innovative manufacturers of educational materials in the country. Specializing in top-quality products for the home and classroom, we are a thriving multichannel organization with a robust web business, multiple catalogs for early learning and elementary programs, 60 store locations, plus a sales force that is second to none. Thanks to the daily contributions of the amazing people on our team, Lakeshore has experienced continuous growth since the day it was founded in 1954. Although we’ve been serving teachers and parents for decades, we believe our best days are still to come—thanks to the hard work and dedication of our team. We are creative thinkers and problem solvers who continuously challenge ourselves to do our best work, roll up our sleeves to get the job done and persevere until we reach our goals. Over the last few decades, our people have helped us grow from a single retail store into an international business that continues to expand—moving us even closer to our goal of ensuring every teacher and student has access to the best learning materials possible. Because of our team’s passion and drive, Lakeshore is more than a great place to work—it’s a great experience to be part of. So if you’re a down-to-earth professional who shares our desire for making a difference in the world, we’d love to hear from you.

Founded in 1954

Carson, California, USA

2K employees (156 in marketing)

www.lakeshorelearning.com

63% recommend to a friend

95% CEO approval