Responsibilities

• Owning the paid acquisition strategy, roadmap, and budget across Meta, Google and emerging channels — holding full accountability for CAC, ROA and revenue targets across B2C and B2I
• Leading and growing a team of paid media professionals, setting clear direction, raising the standard of work, and building the skills and structure the team needs to scale
• Partnering with our external agency and cross-functional teams — creative, merchandising, e-commerce and finance — to align paid investment with company priorities and maximize return
• Designing and running a rigorous, continuous testing program across creative, audience, bid strategy and landing pages, translating results into fast, evidence-based decisions
• Building reporting and forecasting that gives leadership clear, honest visibility into spend, acquisition performance, and where the business is headed
• Analyzing the full paid customer journey — from first impression through conversion — to surface high-impact optimization opportunities both in-channel and on-site

Requirements

• 10+ years in performance and paid media in an ecommerce environment, with meaningful experience in both B2C retail and B2B or institutional channels
• 5+ years managing significant paid media budgets directly in-platform, with deep current hands-on expertise in Meta Ads Manager and Google Ads
• 5+ years leading a team, with a demonstrated ability to develop talent, set direction, and hold a team accountable for measurable outcomes
• Proven track record owning paid channels end-to-end — from strategy and forecasting through execution, testing and optimization
• Strong command of budget pacing, bid strategy, attribution modeling, and creative testing frameworks
• Experience briefing and collaborating with creative teams to develop and iterate on ad concepts tied to performance goals
• Comfortable making confident decisions with incomplete information in a fast-moving, shifting environment
• Preferred
• - Experience working at or managing an external paid media agency
• - Hands-on experience with paid channels beyond Meta and Google — Pinterest, TikTok, programmatic or paid search extensions

Preferred

• - Experience working at or managing an external paid media agency
• - Hands-on experience with paid channels beyond Meta and Google — Pinterest, TikTok, programmatic or paid search extensions
• - Exposure to institutional or B2B marketing funnels in addition to consumer retail
• What sets you apart
• - You translate performance data into a clear business story — not just for channel specialists, but for a VP or CFO who needs to understand what the numbers mean and what to do next
• - You can zoom out to set a six-month strategy and zoom back in to catch a budget pacing issue before it costs real money — without losing your footing at either altitude
• - You build trust across teams by sharing context generously, pushing back constructively, and following through consistently
• - You approach creative with both analytical rigor and genuine aesthetic judgment — you know what good looks like, and you know how to test whether you're right

Benefits

• - Bonus eligible
• - Paid leave for new parents to support work/life balance and family bonding
• - Excellent medical/dental and vision coverage—EPO, PPO and HSA
• - 401(k) retirement plan with company contribution (because you will retire someday)
• - Flexible benefits—choose what you like, ignore the rest
• - On-site preschool for our employees’ children
• - On-site employee gym for all levels/fitness needs
• - Generous employee discount
• - Casual dress…and we really mean it