Responsibilities

• Lead the development and execution of integrated communication, activation, and media plans, maximizing Media ROI, working with internal and external media partners
• Demonstrate creative communication excellence through deeply understanding consumer behavior, trends & relevant moments in culture and translating this understanding to create a consistent and unique brand voice across all consumer touchpoints
• Work with internal and external partners (e.g., I&A, Nielsen, Agencies) to identify brand and category trends to inform brand health and communications strategy
• Partner with Consumer Insights to deliver key communications/media testing, measurement, and on-going optimization
• Proactively leverage opportunities for brand/celebrity/property partnerships & collaborations
• Partner effectively with internal Oreo brand teams & agency partners to bring plans to life
• Drive P&L / financial performance & A&C Budgets by managing deployment of Oreo media & agency budgets in line with target and making informed prioritization decisions.
• Build long term IMC strategy along with leading & deploying in-year campaigns with excellence

Requirements

• Bachelor's degree in a relevant field (e.g., Business, Economics etc.).
• Minimum of 10+ years of experience in category management within the CPG industry
• Relevant experience in comms & Equity along with experience of working with agencies
• Leadership experience in creating and deploying effective brand strategies of a global scope and impact for billion-dollar brands/categories
• Consumer & Culture Acumen– Deep understanding and expertise in media comms and equity
• Proven track record of building strong distinctive brand equity, creative excellence & delivery of successful campaigns
• Creative judgement for bold, distinctive output
• Build High Impact Agency Partnerships
• Managing and growing brands over the long term
• Growth-minded leader who can aim bold and gets things done despite ambiguity or adversity

Preferred

• MBA preferred.

Benefits

• health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, paid holidays and vacation time. Some of these benefits have eligibility requirements. Many of these benefits are subsidized or fully paid for by the company.