Responsibilities

• Omnichannel Marketing Strategy & ExecutionDevelop and lead comprehensive omnichannel marketing strategies that drive B2B sales across digital and traditional channels. Ensure seamless integration of messaging, campaigns, user experiences, and analytics across email, text, websites, mobile app, paid media, and print assets.
• Ecommerce Sales GrowthOwn strategy and execution for driving sales through the company’s ecommerce websites and mobile app. Leverage data and customer insights to optimize content zones, promotions, and user experience to convert and retain pharmacy and physician customers.
• Website UX/UI OptimizationCollaborate with digital and product teams to oversee website structure, messaging, functionality, and user interface design. Ensure an intuitive, accessible (including WCAG compliance), and conversion-focused digital experience for all customer segments.
• Paid Media & AdvertisingOversee digital advertising strategy including programmatic, display, retargeting, and paid search. Ensure campaigns align with brand and sales goals while maximizing return on ad spend (ROAS).
• Salesforce Marketing Cloud CampaignsLead the planning, execution, optimization, and prioritization of automated and segmented marketing journeys through Salesforce Marketing Cloud, ensuring the right message reaches the right customer at the right time across channels (email, SMS, push). Develop and manage lifecycle marketing strategies through CRM, including onboarding, reactivation, retention, upsell, and loyalty programs.
• Segmentation and TargetingIdentify and actualize distinct customer groups based on behavioral patterns, such as search behavior, purchasing patterns, engagement and frequency levels, and decision-making drivers, enabling targeted strategies that enhance personalization and drive more profitable sales.
• Category Management SupportPartner closely with Customer Strategy and Product Management to translate product strategy into customer-facing digital merchandising, content, and promotional opportunities that drive profitable product sales and growth. Lead customer journey mapping initiatives to identify key moments and friction points across channels.
• Marketing Analytics & ReportingEstablish and track KPIs across all digital channels and campaigns, then provide actionable insights to optimize strategy, improve ROI, and inform executive decision-making.
• Collaboration & LeadershipAct as a cross-functional leader working with Sales, IT, Pricing, Supply Chain, Analytics, Management, and more to align on business goals and execute integrated campaigns.