Responsibilities

• Develop and Execute Growth Marketing Strategy
• Lead the U.S. Advisor & Intermediary Solutions (AIS) marketing strategy in alignment with retail sales objectives, growth priorities and strategic accounts initiatives.
• Develop integrated, multi-channel marketing programs for wealth management and individual investor audiences, including digital, email, webinars, advertising and social media, to elevate Russell Investments’ brand and deepen engagement with advisors, intermediary partners and investors.
• Support the positioning and commercialization of new and existing investment solutions, from launch planning through ongoing campaigns and long-term engagement.
• Business Partnership & Commercial Enablement
• Serve as a strategic marketing partner to Distribution leadership, Strategic Accounts, Sales and Product Marketing to shape go-to-market priorities, advisor engagement plans and intermediary partner initiatives.
• Support a sales-driven culture by developing marketing strategies and messaging that help advisors engage more effectively with Russell Investments’ solutions and support business growth.
• Partner closely with wholesaling teams to execute timely, effective initiatives that support advisor engagement, adoption and sales outcomes.
• Campaign Leadership & Operational Excellence
• Lead the planning and execution of integrated campaigns supporting product launches, thought leadership, advisor engagement, and brand-building initiatives across the U.S. advisor market.

Requirements

• Bachelor’s degree in Marketing, Finance, Business, or a related field.
• 10+ years of progressive marketing experience within asset management or financial services, ideally focused on intermediary and advisor marketing.
• Experience in marketing a range of investment products, including ETFs, SMAs, model strategies, mutual funds and private markets
• Demonstrated success leading paid media and digital demand generation programs at scale.
• Demonstrated success developing and executing integrated marketing campaigns and commercialization initiatives for investment products and business solutions.
• Strong understanding of intermediary distribution channels, including broker-dealers, banks, wirehouses and RIA segments.
• Experience operating effectively in a hands-on, collaborative environment with the ability to balance strategic leadership and execution responsibilities.
• Proven ability to influence stakeholders and build strong partnerships across sales, product, compliance, and executive leadership teams.
• Experience managing complex, cross-functional initiatives within a matrixed global organization.
• Strong analytical mindset with experience using data and insights to drive marketing effectiveness and business outcomes.

Benefits

• participation in our competitive benefits programs including healthcare, retirement, vacation, and wellbeing programs.