Responsibilities

• National Media Strategy + Client Counsel - Serve as the lead strategist for national media efforts across a select roster of luxury hospitality, food and beverage, travel and lifestyle clients
• Identify and shape feature-worthy story angles for Michelin-recognized restaurants, James Beard Award winners and nominees, luxury hotels, notable chefs, hospitality groups and experiential brands
• Advise Prim + Co leadership and account teams on which stories have true national potential and where they should live
• Create and course correct overarching national media strategies based on client goals, industry trends and media opportunities
• Help identify when a story is best suited for a long-lead feature, profile, trend piece, desk-side, media visit, editor dinner or broadcast opportunity
• Provide strategic counsel around openings, anniversaries, awards, chef changes, new concepts, renovations, partnerships and larger brand moments
• Recommend new ideas, hooks and creative approaches to make clients more compelling to top-tier media
• Attend client strategy meetings as needed and provide expert guidance and recommendations
• Travel for client needs, including media tours, desk-sides, tastings, openings, events and one-on-one editor meetings
• Media Relations - Personally lead outreach to national editors, writers, freelancers and producers across food, travel, hospitality, luxury and lifestyle media

Requirements

• College degree or comparable experience required
• At least 10–15 years of public relations, journalism or related experience within the hospitality, culinary, travel, luxury hotel and/or consumer lifestyle industries
• Must have extensive, proven experience securing national feature coverage for Michelin-starred or Michelin-recognized restaurants, James Beard Award winners and nominees, luxury hotels and hospitality brands
• Must have direct relationships with national editors, writers and freelance contributors at top-tier publications
• Experience living and/or working in a major media market such as New York, Los Angeles or Chicago strongly preferred
• Agency experience preferred
• Must have stellar client and media references
• Must have exceptional strategic thinking, storytelling and relationship-building skills
• Must have strong experience working with luxury brands, restaurants, chefs, hotels and experiential concepts
• Experience with media visits, press trips, editor dinners and national long-lead strategy preferred

Preferred

• Agency experience preferred
• Experience living and/or working in a major media market such as New York, Los Angeles or Chicago strongly preferred