PopStroke

Director of Membership & Loyalty Strategy Growth & Marketing

Plano, TX

$140K/yr – $160K/yrDirector/Executive8+ years exp

Posted 5 weeks ago

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Job Summary

Own the end-to-end membership and loyalty engine, shaping acquisition, engagement, retention, and LTV through data-driven journeys and cross-functional partnerships.

  • Loyalty & Membership: Define the long-term vision and roadmap across multi-unit venues, with competitive benchmarking.
  • Loyalty Program Development: Design personalized offers, lifecycle journeys, and in-venue/digital experiences to boost repeat visits.
  • Analytics & Consumer Insights: Track key KPIs, build actionable reports, and surface guest insights to exec leadership.

Job Description

Responsibilities

  • Loyalty & Membership Strategy: Own long-term vision and roadmap for PopStroke's Membership and Loyalty, drive acquisition, engagement, retention, and lifetime value, and benchmark against best-in-class programs.
  • Loyalty Program Development: Design and optimize loyalty initiatives that encourage repeat visitation and increased guest spend; create lifecycle journeys and personalized offers; partner with Digital and Marketing for targeted experiences.
  • Analytics & Consumer Insights: Analyze guest behavior, purchasing patterns, visit frequency, and membership engagement; monitor KPIs including acquisition, retention, churn, lifetime value, visit frequency, average spend, engagement, and ROI; build executive-ready reports.
  • Pricing & Revenue Strategy: Lead pricing for memberships and loyalty offers; evaluate elasticity and promotional impact; build business cases for new tiers, benefits, and pricing models; partner with Finance to maximize recurring revenue.

Requirements

  • 8–10+ years leading membership, loyalty, subscription, CRM, or customer retention strategy for a multi-unit consumer brand.
  • Experience building or managing successful loyalty or membership programs at scale.
  • Strong analytical background with expertise in customer segmentation, behavioral analytics, and business intelligence.
  • Experience with pricing strategy, retention modeling, churn analysis, and lifetime value optimization.
  • Proven ability to partner with Marketing to create data-driven customer growth strategies.
  • Experience within hospitality, entertainment, retail, fitness, travel, restaurants, or subscription-based businesses strongly preferred.
  • Strong executive communication and presentation skills.
  • Ability to influence cross-functional leaders through data and insights.

Preferred

  • The ideal candidate combines a growth strategist mindset with data science curiosity, understands loyalty beyond rewards, and builds long-term guest relationships that drive sustainable growth.
  • Comfort analyzing data, presenting to executives, collaborating on personalized campaigns, and coordinating with Operations to implement ideas.