Responsibilities

• Own membership subscription growth, including paid members, revenue, conversion, engagement, retention, and churn.
• Develop and manage the growth strategy across CRM, email, SMS, web, app, social, live events, and other owned channels.
• Build lifecycle strategies across acquisition, onboarding, engagement, renewal, retention, and win-back.
• Partner with CRM and Data teams to develop audience segmentation and personalization strategies based on fan behavior, purchase history, engagement, geography, and interests.
• Partner closely with Product and Technology to prioritize product improvements that drive growth and member value.
• Use member behavior, feedback, and performance data to inform new features, benefits, and experiences.
• Collaborate across Marketing, Creative, Ticketing, Ecommerce, Social, Content, Events, and Partnerships to maximize member acquisition and engagement opportunities.
• Own membership forecasting, performance reporting, and senior leadership readouts, including key growth drivers, risks, opportunities, and recommended actions.
• Establish repeatable processes and operating cadences for campaigns, renewals, benefit launches, event activations, and major WWE moments.

Requirements

• 6+ years of relevant experience preferred, but open based on fit.
• The ideal candidate combines strong growth and lifecycle marketing experience with commercial judgment and product sensibility.
• This person be comfortable using data and fan insights to identify growth opportunities, improve the member experience, and help shape the product roadmap.

Preferred

• Previous experience in subscription, membership, ecommerce, loyalty, ticketing, sports, media, entertainment, or consumer products is a plus.