Director, Membership Growth & Engagement

District of Columbia, USA (Hybrid)

$120K/yr – $135K/yrDirector/Executive10+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the membership growth engine by turning market insight into long range recruitment, retention, and engagement programs for a nonprofit membership, aligning with marketing and IT for data-driven decisions.

  • Membership growth ownership with campaigns and programs that drive net new members and sustained engagement.
  • Data driven insights to inform strategy, measure satisfaction, and refine member value proposition.

Job Description

Responsibilities

  • Serve as a strategic thought partner to the Vice President of Membership & Components on recruitment initiatives and long-term membership growth goals.
  • Develop and implement strategies to achieve net membership growth, high retention rates, and long-term financial sustainability.
  • Build and manage a robust prospect pipeline using market intelligence, cross-functional collaboration, and direct outreach.
  • Create and implement innovative annual recruitment campaigns to meet and exceed membership targets.
  • Assess and recommend opportunities based on markets and trends to strengthen and expand membership.
  • Support the integration of the membership value proposition into organizational strategic planning.
  • Define, evaluate, and enhance member value propositions, including benefits, services, and engagement models.
  • Lead and support initiatives that drive member engagement across programs, services, and organizational priorities, ensuring alignment with broader business goals.
  • Guide and support efforts to partner with internal stakeholders to optimize member recognition programs and elevate the overall member experience.
  • Facilitate collaboration to advance member engagement in advocacy, programs, and key organizational initiatives.

Requirements

  • Bachelor’s Degree required.
  • Master’s in Business Administration, Management or Marketing preferred.
  • 10 years of experience in membership promotion, marketing, and retention.
  • 3-5 years of supervisory experience.
  • CAE certification preferred.
  • Member association or non-profit experience preferred.
  • Must have budget management experience.
  • Strong computer and database management skills; experience with membership software is required.
  • Ability to travel.

    Benefits

    • Paid Parental Leave – Breastfeeding Friendly Workplace – Flexible work schedule – Commuting Allowance – Generous Paid Time Off – Holiday Pay – Life Insurance – Community Volunteering Opportunities – Generous 401(k) Company Contributions – Medical, Dental, and Vision Insurance – Learning Opportunities and Tuition Reimbursement – Company-Sponsored Team Outings – and more!
    • Salary Range: $120,000 USD - $135,000 USD
    • USD 120000-135000 YEAR
    American College of Obstetricians and Gynecologists (ACOG) logo

    American College of Obstetricians and Gynecologists (ACOG)

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    The American College of Obstetricians & Gynecologists (ACOG) is the leading professional membership organization for ob-gyns. ACOG counts more than 62,000 members across 12 Districts and 93 Sections, representing regions across the United States, Canada, and Central and South America. ] These members maintain the highest professional standards and are united in their delivery of exceptional, respectful, science-backed care for patients. For more than 70 years, ACOG has strengthened members with comprehensive, expert-reviewed practice guidelines; management tools; career development resources; and lifelong learning opportunities ACOG’s website for patients, Every Stage Health, is a trusted source for accessible, reliable ob-gyn health information. Visit EveryStageHealth.org to take a more active and informed role in your health. Become an ACOG member and join a collaborative community of ob-gyns dedicated to shaping the field and improving lives. To learn about membership opportunities, visit acog.org/join.

    Founded in 1951
    Washington, District of Columbia, USA
    567 employees (46 in marketing)
    43% recommend to a friend
    71% CEO approval

    Traffic Signals

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    1.2M
    Monthly Google Ads Budget
    $5.7K
    Traffic Source Mix
    Search
    58.1%
    Direct
    33.5%
    Referral
    6.5%
    Social
    1.3%
    Paid
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    Headcount Trend

    Current headcount: ~567

    Marketing Team

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    Marketing Roles Posted (Last 30 Days)
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