Responsibilities

• Develop and implement a comprehensive community engagement strategy that drives membership acquisition, member retention, program participation, and mission impact.
• Represent the YMCA throughout the community by actively networking with businesses, schools, healthcare providers, nonprofits, municipalities, civic organizations, and community leaders, building relationships that generate qualified membership prospects and increase community awareness of YMCA programs and services.
• Develop and strengthen strategic partnerships that generate measurable opportunities for membership growth, corporate memberships, program participation, sponsorships, referrals, volunteerism, philanthropy, and community collaboration.
• Serve as a connector for community outreach initiatives, ensuring the YMCA maintains a visible, active presence throughout the region.
• Spend a minimum of approximately 50% of work hours engaged in community outreach, partnership development, networking, or off-site engagement activities.
• Collaborate with the Executive Director, Association Marketing Director, and Olean Membership Team to develop strategic marketing campaigns that support membership, programs, events, fundraising, and strategic organizational priorities.
• Working closely with The Executive Director and Program Leaders, oversee branch social media planning, content coordination, and engagement strategies while ensuring all communications align with Association brand standards.
• Maintain a comprehensive annual marketing, outreach, membership, and engagement calendar that aligns promotional efforts with overall strategic organizational priorities.
• Collaborate with Membership and Program Leaders to develop promotional strategies that increase membership acquisition, program participation, improve member retention, and strengthen overall engagement.
• Analyze membership trends, outreach efforts, campaign effectiveness, and engagement metrics to recommend continuous improvement strategies.

Requirements

• Bachelor’s degree in business administration, communications, marketing, recreation management, human services, or related field, or equivalent professional experience.
• Minimum of three to five years of experience in membership operations, sales, community engagement, or customer service leadership.
• Demonstrated experience supervising staff and leading teams.
• Experience in budgeting, financial oversight, and data-driven decision-making.
• Ability to establish and grow relationships with community partners, businesses, and stakeholders.
• Strong communication, interpersonal, and public relations skills.
• Ability to manage multiple projects and priorities in a dynamic environment.
• Strong computer and technology skills, including membership management software and reporting tools.