Sr. Strategist, Out-of-Home Buying
Mediassociates
Newtown, CT (Remote)
AgencyFull-timeSenior level5+ years exp.
2 days ago
Director, Media Strategy
Reston, VA (Remote)
$150K/yr – $170K/yrSenior Level7+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Own the media analytics and sponsorship measurement roadmap and drive the product strategy that unlocks audience insights for sports partnerships and broadcast measurement.
- Growth/ownership: Define the roadmap with the CPO and translate market needs into engineering specs for analytics dashboards.
- Audience and market focus: Align UX and data visuals to support media buyers and sponsors with actionable insights.
- Impact and adoption: Collaborate with marketing, sales, and customer success to ensure product adoption and measurable ROI.
Job Description
Responsibilities
- Collaborate with CPO to define and execute the product roadmap for media analytics and sponsorship measurement tools.
- Translate client feedback, market trends, and internal data into product opportunities for media strategy and audience insights.
- Work with engineering to turn business requirements into specs and user stories.
- Prioritize features that solve media measurement challenges like social engagement tracking, broadcast valuation, and sponsorship ROI.
- Lead development of intuitive data visualization dashboards for complex analytics.
- Advocate for UX enhancements for media buyers, sponsors, and marketers.
- Engage with sports teams, brands, and media partners to capture pain points and requirements.
- Collaborate with marketing and strategy to showcase insights through reports and case studies.
- Analyze market trends in sponsorship, audience engagement, and broadcast to steer decisions.
- Partner with sales and customer success to gather feedback and drive adoption.
Requirements
- 7-10+ years in sports Media Strategy, ideally in SaaS, analytics, or media technology industries.
- Strong understanding of sports sponsorship measurement, media analytics, or audience engagement tools.
- Proven experience translating business needs into clear product requirements, user stories, and feature roadmaps.
- Familiarity with data visualization tools to deliver actionable, user-friendly analytics dashboards.
- Ability to analyze user behavior, client feedback, and market trends to inform product strategy.
- Experience working cross-functionally with engineering, design, sales, and customer success teams.
- Excellent communication and presentation skills to articulate product decisions to both technical and non-technical audiences.
- Proficiency in product management tools like TFS, Figma, or similar platforms.
- Strong analytical mindset with the ability to leverage data for decision-making and prioritization.
Preferred
Benefits
Zoomph
Zoomph helps sports organizations and brands turn sponsorship into a measurable business asset.We're an AI-powered sponsorship measurement and analytics platform trusted by pro sports teams, leagues, college athletics programs, brands, and agencies to quantify the real value of their partnerships across social media, broadcast and in-venue activations. How We Help: For brands, Zoomph makes it easy to prove ROI and optimize your sports sponsorship portfolio. Know exactly what your investments are worth - and where to double down.For sports teams & leagues, Zoomph powers your recaps, renewals, and rate cards with credible, third-party measurement. Spend less time pulling numbers and more time closing deals.For social and content teams, Zoomph is a full analytics and optimization engine — benchmarking content performance, tracking audience engagement, and surfacing what's working so you can publish smarter.Across the board, Zoomph replaces hours of manual reporting with automated, real-time dashboards that keep every stakeholder aligned.Whether you're a brand trying to track and justify your sports investment, a sports team trying to win and retain sponsors, or an agency managing a complex portfolio – Zoomph makes it easy to leverage the data to support your goals and drive growth. Want to know more? Let's set up a 30-minute, personalized demo!
