Responsibilities

• Negotiate and execute OOH placements across roadside bulletins, transit, street-level, airport, place-based/venue, aerial, and high-impact digital formats (urban panels, liveboards, spectaculars), including rate, added value, and contract terms
• Manage a mix of annual permanent programs, flighted buys, and rotary programs across multiple markets, states, and international placements
• Conduct tactical research and vendor/market evaluation using audience measurement tools and location data to build data-driven recommendations
• Own proof-of-performance (POP) tracking throughout campaigns, including rotary location changes and creative swaps, and deliver post-campaign analysis
• Plan, negotiate, and implement programmatic OOH buys, conducting in-flight optimization
• Evaluate sponsorship packages and new partnership opportunities, including pre- and post-campaign/event performance reviews as well as renewal recommendations
• Respond to ad hoc RFPs and incremental budget requests with quick-turn plans and recommendations
• Serve as primary vendor contact for OOH partners; cultivate rep relationships and surface rate and value-add opportunities
• Craft and present OOH media recommendations to internal planning/strategy teams and clients
• Manage creative specs, production timelines, and trafficking deadlines with vendors and creative partners

Requirements

• 5+ years of media buying experience with hands-on OOH and dOOH buying required
• Clear written and verbal communication; comfortable presenting to internal teams and clients
• Demonstrated end-to-end ownership: tactical research, RFP'ing vendor reps, building the recommendation, negotiating, activating, and reporting out performance
• Experience negotiating vendor contracts and managing buys from authorization through reconciliation
• Strong organizational skills; able to manage many concurrent campaigns, vendors, and deadlines across a multi-client portfolio
• Proficiency with OOH audience measurement and location data tools (Geopath or equivalent)
• Programmatic OOH buying experience across DSP or vendor-side platforms
• International OOH buying experience a plus
• Familiarity with MTA and/or MMM measurement approaches a plus

Preferred

• International OOH buying experience a plus
• Familiarity with MTA and/or MMM measurement approaches a plus