Director, Media Strategy & Campaigns

New York City, NY (Hybrid)

$140K/yr – $160K/yrDirector/ExecutiveFull time

Posted 7 days ago

Job Summary

Own the development and execution of Vera Institute and Vera Action's media strategy, leading messaging, media relations, and crisis communications while coordinating across Advocacy, Research, and Initiatives to shape campaigns.

  • Own media strategy, messaging, and press materials
  • Lead a high-performing media team and crisis response

Job Description

Responsibilities

  • Strategy development
  • Set and execute media strategy to advance Vera Institute and Vera Action’s priorities
  • Strengthen a rapid response operation to activate around newsworthy moments on Vera’s issues
  • Track daily media coverage and public sentiment on Vera Institute and Vera Action’s issues to continuously inform and shape campaign strategies
  • Messaging development
  • Lead the drafting of talking points and messaging framework on Vera’s priority issues and campaigns
  • Oversee the development and distribution of talking points, press releases, pitches, memos, background briefings, fact sheets and other materials
  • Partner with colleagues in Advocacy, Research, and Initiatives to build overall media and communications strategy
  • Ensure staff are prepared for media and public appearances via formal media training and informal prep sessions
  • Media relations

Requirements

  • At least 10 years of experience with successful track record of conceiving, developing, and executing innovative and effective strategies for engaging media at the national, regional, and local level for a government office or elected official
  • At least 8 years of experience leading advocacy campaigns
  • At least 5 years of experience as a supervisor managing at least 3 people
  • Strong experience managing crisis communications

Preferred

  • Advanced degree a plus. In lieu of degree requirement, applicable work or life experience may be considered. Experience should include media, journalism, or public relations work, including significant experience supervising and managing media relations personnel as a director.

Benefits

  • merit pay, generous paid time off, a comprehensive health insurance plan, student loan repayment benefits, professional development training opportunities and up to $2,000 annual for education costs and fees relevant to Vera work, employer-funded retirement plan, and flexible time.
Yale Prison Education Initiative at Dwight Hall logo

Yale Prison Education Initiative at Dwight Hall

5.0 Glassdoor

The Yale Prison Education Initiative at Dwight Hall is a unique program that brings access to real, rigorous, credit-bearing liberal arts courses and other programming to incarcerated students in Connecticut. It comes on the heels of decades of Yale faculty and student volunteer service to students in prisons, and at the forefront of growing national conversations around higher education access and criminal justice reform. The program takes as its charter Yale College’s own mission statement: “...to seek exceptionally promising students of all backgrounds from across the nation and around the world and to educate them, through mental discipline and social experience, to develop their intellectual, moral, civic, and creative capacities to the fullest. The aim of this education is the cultivation of citizens with a rich awareness of our heritage to lead and serve in every sphere of human activity.”Coupling Yale’s commitment to liberal arts education in the 21st century with Dwight Hall’s longstanding dedication to public service and social justice, the Yale Prison Education Initiative (YPEI) works with students in prison who demonstrate extraordinary academic potential. YPEI also provides direct support to formerly incarcerated students returning home, offering our students resume-building assistance, job search help, and connections to continuing educational opportunities.

Founded in 2016
New Haven, Connecticut, USA
34 employees (6 in marketing)
1% recommend to a friend

Salaries

Posted range

$140K/yr – $160K/yr

Taken straight from the job posting.

See all Yale Prison Education Initiative at Dwight Hall salaries

Marketing Team

Marketing Team Size
5 (15% of company)
Marketing Roles Posted (Last 30 Days)
2

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Monthly Visitors
2.2K

Headcount Trend

Current headcount: ~34
Yale Prison Education Initiative at Dwight Hall logo

Director, Media Strategy & Campaigns

Yale Prison Education Initiative at Dwight Hall · New York City, NY · Hybrid