Responsibilities

• Media Strategy & Planning Leadership
• Build strategies, frameworks, media & audience methodologies, investment principles and operating standards to establish Conagra as a world-class in-house media organization.
• Serve as the organizations thought leader on modern media strategy, ensuring media investment translates into clear business outcomes, consumer understanding, and measurable, tracked growth goals & ROI targets.
• Partner with Brand, Analytics, and finance teams to support annual planning, scenario modeling, and investment decisions.
• Establish & maintain activation standards, QA systems, and ensure executional quality across all media channels.
• Elevate Media Effectiveness through Insights & Learning
• Establish learning agendas, testing frameworks, and optimization processes that continuously improve media ROI, accelerate enterprise learnings, and reimagines our performance and operating model.
• Lead the learning plan process and communication/reporting operating model to ensure insights inform both media and broader marketing improvement.
• Establish the long-term roadmap for media technology, automation, operational efficiency, and data science, partnering with Analytics and IT teams to evolve data infrastructure, reporting capabilities, and reporting systems.
• Evaluate emerging technologies, platforms, and AI-enabled solutions to improve media effectiveness.

Requirements

• Bachelor’s degree required; advanced degree preferred.
• 10+ years of media planning, media strategy, or integrated communications experience.

Preferred

• advanced degree preferred
• experience connecting media investments to business and financial outcomes
• proven ability to influence senior stakeholders and lead cross-functional initiatives
• experience partnering with analytics teams to leverage measurement and learning frameworks
• strong understanding of audience strategy, channel planning, and integrated media ecosystems

Benefits

• Health: Comprehensive healthcare plans, wellness incentive program, mental wellbeing support and fitness reimbursement
• Wealth: Great pay, bonus incentive opportunity, matching 401(k) and stock purchase plan
• Growth: Career development opportunities, employee resource groups, on-demand learning and tuition reimbursement
• Balance: Paid-time off, parental leave, flexible work-schedules (subject to your location and role) and volunteer opportunities