Director, Media

Responsibilities

• Lead the development, execution, and ongoing stewardship of integrated media strategies and investments for World Vision
• Translate World Vision’s fundraising and organizational objectives into performance-focused media strategies designed to drive measurable outcomes, including conversions and return on investment
• Provide clear strategic direction to digital channel leads across paid search, programmatic media activated through demand-side platforms, and paid social
• Ensure digital channel strategies work together as an integrated performance program, with clear roles for audience development, prospecting, engagement, conversion, and optimization
• Provide informed leadership across the paid search marketplace, including strategy, buying dynamics, investment levels, competitive conditions, keyword and query approaches, bidding, measurement, and optimization
• Direct and challenge paid search recommendations based on search behavior, audience demand, marketplace conditions, conversion opportunities, and investment efficiency
• Evaluate channel recommendations and buying decisions to ensure they support World Vision’s conversion, fundraising, and return-on-investment objectives
• Partner with Epsilon on 1st party audience segments and analytics to measure all facets of the digital buy, including the integration of key insights to drive performance growth
• Establish clear performance expectations and success measures across paid search, programmatic, and paid social channels
• Use performance data and insights to identify trends, diagnose challenges, and guide ongoing optimization, budget allocation, and investment decisions

Requirements

• 10+ years of media planning, investment, and implementation experience
• Significant experience leading integrated media strategy and execution for performance-focused accounts
• Strong paid search marketplace, strategy, and buying acumen, including the ability to direct activation, evaluate recommendations, and guide ongoing optimization
• Deep understanding of paid search platforms, including Google Ads and Microsoft Advertising, and the marketplace, bidding, audience, measurement, and optimization dynamics that influence performance
• Advanced understanding of performance digital media and its role in driving measurable outcomes, including conversions and return on investment
• Strong knowledge of programmatic buying through demand-side platforms, paid social platforms, and paid search activation
• Demonstrated ability to provide strategic direction to digital channel leads and integrate channel-specific strategies into a cohesive performance media program
• Demonstrated experience developing audience and targeting strategies informed by first-party data, audience insights, platform signals, and performance data
• Experience working with Epsilon or a comparable data, identity, or audience-solutions partner is a plus
• Experience connecting media strategy and investment decisions to conversion activity, fundraising or organizational outcomes, and clearly defined performance indicators

Preferred

• Experience with nonprofit, fundraising, direct-response, or mission-driven marketing is preferred

Benefits

• The Power of One starts with our people! To do powerful things, we offer powerful resources.
• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)