Responsibilities

• Evaluate, assess, and recommend the most effective verification solutions, vendors, tools, and processes to meet or exceed clients' objectives
• Work closely with internal teams, external partners and clients to ensure that appropriate creative assets and media tags are received and distributed correctly
• Act as a subject matter expert for all technical issues involved in running digital ad campaigns (including ad tag trafficking, data discrepancies, data tracking and taxonomy)
• Maintain a deep understanding of the ad tech landscape (Ad Serving, Data Management, Identity Resolution, etc.) with a focus on interconnectivity and continuity
• Experience and understanding of campaign management platforms including advanced knowledge of – Media Ocean (PRISMA, DDS), Google Campaign Manager (CM360), Google Ads, Facebook Ads Manager, and Programmatic DSPs (e.g. DV360, The Trade Desk, Yahoo)
• Experience with tag management systems, data management platforms, attribution platforms, and/or web analytics systems (Ex. GA4) preferred
• Experience with Kochava, Adjust, AppsFlyer, DV360, TTD preferred
• Advanced setup & integrations across ad serving, tagging, and measurement platforms
• Basic understanding of CAPI (Conversion API) and offline conversion integrations/uploads
• Experience and understanding of Media Operations – processes and workflows

Requirements

• Bachelor’s Degree
• 6+ years of industry experience
• Proficient in MS office suite (MS Excel, MS Word, MS PowerPoint)
• Expert in third-party ad servers and rich media technology (Google Campaign Manager (CM360), VAST/VPAID, DCO (Dynamic Creative Optimization), Rich Media, etc.)
• Comfortable with technology and computers (e.g., Html coding)
• Effective time management skills
• Strong analytical and organizational skills

Preferred

• Experience with tag management systems, data management platforms, attribution platforms, and/or web analytics systems (Ex. GA4) preferred
• Experience with Kochava, Adjust, AppsFlyer, DV360, TTD preferred

Benefits

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.