Director, Media Analytics

New York City, NY (Hybrid)

$125K/yr – $150K/yrDirector/Executive6+ years expFull time

Posted 3 hrs ago

Job Summary

Lead measurement programs for assigned accounts, translating complex analytics into strategic client recommendations and guiding internal teams.

  • Own MMM and multi-touch measurement efforts
  • Drive client value by turning outputs into actionable business decisions

Job Description

Responsibilities

  • Act as a key Redbox lead across assigned accounts, providing guidance, leadership, and direction on all measurement initiatives.
  • Build strong, independent relationships with client leads across media, analytics, and brand teams.
  • Partner closely with internal Media Planning and Strategy teams to fully understand client business needs, KPIs, and strategic priorities, ensuring alignment on goals and collaboration plans.
  • Serve as a senior strategic advisor to clients, helping them connect measurement outputs to broader business decisions.
  • Advocate for measurement as a critical driver of business value, not just a reporting function.
  • Translate complex modeling outputs into clear, compelling business recommendations for clients and internal teams.
  • Build, refine, and integrate MMM best practices into broader measurement frameworks (e.g., lift testing, brand tracking, attribution).
  • Own partnerships with modeling vendors and/or lead internal model development efforts.
  • Manage and mentor a team of analysts and managers, fostering growth in technical, strategic, and storytelling skills.
  • Train the team on best-in-class measurement, dashboarding, insights generation, and client presentations — leading by example.

Requirements

  • 5+ years of data analytics experience, ideally in a media agency setting.
  • An MA or BA in a quantitative field (mathematics, statistics, business analytics) and 6+ years’ experience in media analytics and business intelligence, with a focus on measurement strategy.
  • Experience crafting tailored measurement + optimization frameworks and test + learn agendas across multiple verticals and media types.
  • Experience with marketing mix modeling (design, interpretation, strategic application) with experience across other forms of media measurement (MTA, brand lift, attention measurement).
  • Strong understanding of media channels (traditional, digital, retail, and commerce media) and how they drive business results.
  • Experience with statistical modeling platforms/tools (e.g., Python, R, SQL) a plus, but storytelling and strategy skills are equally critical.
  • Ability to synthesize complex technical outputs into clear, client-ready insights.
  • Highly effective project/team manager: Has solid organizational skills including attention to detail and multitasking agility.
  • Reliable & responsible: can steward the analytics team day to day and help manage workflow. Manage across multiple projects, tools, clients, deadlines.
  • Excellent collaborator & communicator. Used to presenting in front of larger audiences.

Benefits

  • Flexibility to work in hybrid manner with in-office and work from home options (depending on role).
  • Open/Flexible PTO/Annual leave with US & UK specific policies
  • Sponsored healthcare options and agency-wide physical & mental health support
  • 401k with company match (USA), and generous Pension (UK)
  • Paid sabbatical at significant milestone anniversaries
  • Generous paid parental leave policy
  • Life milestone recognition & support
  • The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
  • Cell phone/tech reimbursement
  • Student Loan payment plan (US)
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CROSSMEDIA

3.9 Glassdoor

Welcome to Crossmedia, a global, independent and minority-owned, full-funnel agency committed to doing media the right way for the last 25 years. Rooted in TRUST, REASON, and the Pursuit of HAPPINESS, we are committed to acting without bias and backed by the strictest transparency standards, making decisions grounded in data and common sense, and leading with strategies that deliver employee, client, and customer satisfaction. We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget, and we do it in an honest way.Our culture is also pretty great. We invest in every colleague’s professional and personal wellbeing and growth, with XM groups like XMEquity365, XMFit, XMReads, and more! Of course, we also have our famous Burgerday every month, along with regular wellness workshops and educational sessions—part of the reason Crossmedia has been named to Ad Age’s Best Places to Work list the past six years in a row!Crossmedia is headquartered in New York and has hubs across the U.S., London, Germany and Toronto.

Founded in 2000
New York, New York, USA
321 employees (103 in marketing)
71% recommend to a friend
89% CEO approval

Salaries

Posted range

$125K/yr – $150K/yr

Taken straight from the job posting.

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Director, Media Analytics

CROSSMEDIA · New York City, NY · Hybrid