Responsibilities

• Own the architecture, health, and roadmap of the global marketing stack, keeping Marketo and its integration with Salesforce at the core alongside automation, ABM, content, and engagement tools.
• Obtain cross-functional commitments to design and deliver an annual and quarterly MarTech roadmap aligned with the broader GTM tech roadmap
• Stand up and maintain a clean, governed data foundation—including hygiene standards and Marketo–Salesforce data flows—as an ongoing operational discipline.
• Own the AI context layer by building structured, API-ready sources of truth for messaging and persona schemas, and build and run AI-assisted workflows across campaign production, operations, and reporting.
• Help shape an external capability audit and modernization plan, taking full ownership through execution.
• Own the lifecycle and operational flow, establishing the platform logic, stages, hand-offs, SLAs, and execution QA to scale campaign volume efficiently.
• Enable and govern platform and data readiness to optimize scoring, attribution, and measurement by delivering clean data, platform plumbing, and monitoring to partner analytics and data science teams.
• Manage the marketing-operations budget, technology renewals, and build/buy/consolidate/retire decisions across the tech stack based on total cost of ownership and business fit.
• Align marketing’s annual and quarterly targets with sales, tracking delivery and managing external implementation partners and agencies.
• Build, mentor, and lead a distributed global team across campaign production (NA, APAC, EMEA) and platform operations, working alongside a forward-deployed engineer.

Requirements

• 12+ years of progressive experience in marketing operations or RevOps, including 7+ years of leadership experience at a high-growth B2B SaaS company.
• Deep technical command and architecture expertise in Marketo and its integration with Salesforce as a system of record.
• Demonstrated proficiency with core marketing systems and data providers, including Salesforce, Marketo, LeanData, Snowflake, ZoomInfo, and Clay.
• Strong understanding of marketing lifecycle, lead scoring, and attribution models, with a proven track record of maintaining data hygiene and quality standards.
• Experience standing up privacy, consent, and data-governance frameworks (such as GDPR and CCPA) that hold up under audit.
• Proven ability to transition a function from routine maintenance to capability-building while guiding cross-functional teams through organizational change.
• Strong strategic judgment regarding AI and automation adoption, with a focus on sequencing technologies on top of a solid data foundation.
• Proven experience leading and developing distributed, global teams across multiple time zones.