Director of Marketing

Chicago, IL (Remote)

$107K/yr – $144K/yrDirector/Executive8+ years expFull time

Posted 3 months ago

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Job Summary

Own and execute marketing strategy and campaigns for Zipliens, acting as a hands-on marketing leader to drive client engagement and revenue impact.

  • Own end-to-end marketing execution across channels and conferences to drive growth.
  • Must-have: 8+ years B2B SaaS marketing with independent ownership.
  • Standout: First dedicated marketing hire building foundational processes and cross-functional alignment.

Job Description

Responsibilities

  • Translate company priorities into clear marketing plans, campaigns, and initiatives
  • Identify opportunities to improve client and prospect communications, and bring forward actionable recommendations
  • Operate as a hands-on individual contributor, executing across multiple marketing channels
  • Partner closely with Client Success to drive client engagement, adoption, and retention
  • Support communications tied to product launches, portal updates, and service enhancements
  • Partner with Business Development to support pipeline generation through content, campaigns, and sales enablement materials
  • Own end-to-end marketing execution for industry conferences and field events
  • Develop pre- and post-event campaigns to maximize engagement and ROI
  • Manage logistics such as swag, materials, and vendor coordination
  • Maintain consistent brand voice, messaging, and positioning across all client-facing and internal materials

Requirements

  • Bachelor's degree in Marketing, Communications, or related field (or equivalent practical experience)
  • 8+ years of experience in B2B marketing, ideally in a SaaS or professional services environment
  • Experience operating as a primary or sole marketing owner, or within a lean team in a scaling organization
  • Demonstrated ability to independently identify priorities, build plans, and execute without heavy direction
  • Experience partnering closely with cross-functional teams to drive growth outcomes
  • Proven track record of executing campaigns and initiatives tied to client engagement, pipeline generation, or revenue impact
  • Experience supporting conferences, events, or field marketing initiatives end-to-end
  • Hands-on experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce)
  • Strong written communication skills, particularly in drafting client-facing or external messaging
  • Ability to operate with autonomy and build structure in ambiguous environments

Benefits

  • Comprehensive Health Benefits (Medical, Dental, and Vision), including HSA with employer contributions, FSA, and Dependent Care FSA
  • Company-Paid Life Insurance and Short-Term Disability
  • 401(k) Plan with Company Match
  • Paid Time Off (Vacation, Sick Leave, and Select Holidays)
  • Parental Leave
ZipLiens logo

ZipLiens

Your firm doesn’t need yet another expense or time-consuming task. It needs valuable assets. It needs innovative, compliant legal partners who are laser-focused on your client's liens.Starting as a full-service settlement planning firm and evolving to focus solely on lien resolution, ZipLiens was created to be a “win, win”– a proven system for helping your personal injury firm and its clients. With expert service, new ideas, and leading technology always up our sleeves, ZipLiens is the partner for you.

Founded in 2018
Louisville, Kentucky, USA
45 employees

Traffic Signals

Monthly Visitors
11.3K
Traffic Source Mix
Search
20.7%
Direct
66.6%
Referral
4.8%
Social
6.3%
Paid
1.4%

Headcount Trend

Current headcount: ~45

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Corporate Round, 3 years ago