Responsibilities

• Develop and execute marketing strategies that align with company objectives and support revenue growth.
• Partner with Sales to implement segmentation strategies that improve targeting, engagement, and conversion across channels.
• Lead execution of acquisition and retention initiatives, ensuring alignment across digital and traditional channels.
• Support the evolution and consistency of Wurth Industry’s brand identity, voice, and positioning.
• Execute brand initiatives across campaigns, product lines, and customer touchpoints.
• Manage internal creative resources and external agency partners to deliver effective marketing assets.
• Manage paid media and search programs, optimizing performance to meet revenue and ROI targets.
• Drive execution across digital channels including email, promotions, and campaign activation.
• Support integrated marketing campaigns that align demand generation, sales enablement, and customer engagement.
• Partner with Product, Sales, and Merchandising to align marketing plans with commercial priorities.

Requirements

• Bachelor’s degree in marketing, Business, Communications, Technology, or a related field.
• Minimum of 6–8 years of progressive marketing experience, with a record of driving growth through marketing initiatives in partnership with sales.
• 5+ years of experience in performance marketing, including SEM and paid media strategy.
• Direct experience managing paid search budgets, preferably within an eCommerce environment.
• 3–5 years of people leadership experience with the ability to manage and develop a team.
• Strong analytical skills with experience in platforms such as Google Analytics, Adobe Analytics, or similar tools.
• Excellent collaboration and communication skills with the ability to influence cross-functional stakeholders.

Benefits

• Health benefits and programs - medical, vision, dental, life insurance and more
• Maternity/Paternal leave after 1 year of service
• Tuition Reimbursement eligible after 1 year of service
• Additional benefits 401(k), short term disability, long term disability
• Paid Time Off, accrued per pay period, additional day earned per year of service
• 10 paid holidays