Director of Marketing

Responsibilities

• Design and execute a holistic, data-driven B2B and B2C marketing strategy to support Wing's rapid expansion into complex metropolitan markets.
• Define and scale a brand that drives consumer loyalty, establishing a strong and resonant identity across all markets.
• Normalize drone delivery for consumers through compelling brand marketing and lifecycle campaigns, shaping future buying behavior and driving exponential volume growth.
• Distill highly complex autonomous technology into consumer-friendly value propositions that focus on speed, safety, sustainability, and convenience.
• Drive B2B partner marketing to ensure national restaurant and retail brands recognize Wing as a present-day, high-ROI delivery option worth prioritizing on their roadmaps.
• Build scalable growth marketing engines and co-marketing playbooks that enable our partners to seamlessly promote drone delivery to their existing customer bases.
• Collaborate closely with the Communications and Policy teams to ensure marketing narratives align with regulatory landscapes, community outreach strategy, and broader corporate storytelling.
• Collaborate closely with the People team to articulate an employer brand that builds upon the overall Wing brand and helps attract target talent audiences across various channels.
• Build, mentor, and lead a high-performing marketing team (brand, content, social, performance marketing, etc.), fostering a culture of agility, accountability, and commercial excellence.

Requirements

• 15+ years of relevant experience in strategic marketing, brand management, or growth marketing, ideally within scaled environments or hyper-growth consumer/logistics brands.
• 7+ years of management experience leading multifaceted marketing teams across B2B and B2C disciplines.
• Bachelor's degree in Marketing, Business, Communications, or equivalent practical experience.
• Demonstrated experience commercializing hardware or logistics products and scaling go-to-market (GTM) strategies nationwide.
• Exceptional commercial orientation with a proven track record of managing substantial marketing budgets, optimizing Customer Acquisition Cost (CAC), and driving measurable top-line growth.