Responsibilities

• Own marketing strategy and budget across paid, organic, retention, and creator channels.
• Lead, mentor, and grow the in-house marketing team spanning content, social, email/SMS, and paid media.
• Drive performance marketing across Meta, Google, and TikTok, with clear accountability for CAC, ROAS, and blended return on spend.
• Own lifecycle marketing: email and SMS segmentation, automation, and the promotional calendar.
• Scale our creator and affiliate program, including TikTok Shop.
• Partner with merchandising and product development to align messaging, launch timing, and promotions.
• Turn data into decisions, using attribution and cohort analysis to allocate spend and forecast revenue.
• Manage agency, vendor, and platform relationships.
• Stay ahead of fashion, social, and commerce trends so Wild Oak stays early rather than late.
• This role is open to remote candidates anywhere in the US; travel to Sioux Falls, SD periodically is expected.

Requirements

• 8+ years in marketing, with at least 3 years leading a team. E-commerce or fashion retail strongly preferred.
• Demonstrated ownership of a marketing budget and accountability for revenue targets.
• Hands-on fluency with Shopify and a modern DTC stack: email/SMS platforms, Meta Ads Manager, Google Ads, TikTok Ads and TikTok Shop, and an attribution tool such as Triple Whale.
• Proven track record scaling revenue through both performance marketing and brand storytelling.
• Experience leading a team you do not sit with every day, and the communication habits that make that work.
• Strong communication and leadership skills, and the judgment to prioritize when everything feels urgent.
• Willing to travel to Sioux Falls periodically.

Benefits

• 401(k)
• 401(k) matching
• Bonus based on performance
• Competitive salary
• Dental insurance
• Employee discounts
• Health insurance
• Paid time off
• Parental leave
• Vision insurance