Responsibilities

• Strategic Leadership & Portfolio GTM: Co-develop and operationalize an integrated go-to-market strategy across the Advertising & Rewards portfolio, supporting Xsolla Ads, Rewards, Xsolla Choice, and Xsolla ID+ and Backpack.
• Translate strategic direction into positioning, messaging, launch roadmaps, and measurable GTM outcomes for each product and initiative.
• Act as the connective tissue between strategy and execution, ensuring high-quality delivery across every workstream.
• Provide thought leadership on narrative development, competitive positioning, and content strategy as the portfolio and brand initiative scale.
• Contribute to future marketing team design as the division builds out brand and agency sales.
• Brand & Agency Sales Growth: Build the new narrative, messaging, and marketing plan required to support Xsolla Ads’ expansion into brand and agency sales.
• Partner with the Currency team on the company’s strategic brand initiative, helping define and roll out Xsolla’s new positioning.
• Build the messaging foundation and sales enablement that the emerging brand sales team will carry to market.
• Translate the new brand positioning into a consistent story across products, sales, and external communications.
• Messaging & Cross-Product Narrative: Own the cross-product narrative that ties the portfolio into one coherent story across Choice, ID+ and Backpack, Rewards, and Ads.

Requirements

• 7–8 years of experience in marketing or GTM, with a proven track record of owning product launches and positioning end to end.
• Mastery of positioning, messaging, and narrative — able to turn complex, multi-product technology into a clear story for multiple audiences.
• Experience launching products across both B2B and B2C, and to multiple ICPs (developers, marketers, brand advertisers).
• Strong cross-functional leadership in a matrixed organization; comfortable being the bridge between product, sales, and marketing.
• Excellent written communication skills, with the ability to adapt voice across executive narratives, sales enablement, and customer-facing copy.
• Comfort with emerging and technical categories — Web3 and on-chain, identity and zero-party data, ad tech, and loyalty — and the ability to make them legible to non-technical buyers.
• Highly organized and self-directed — able to manage multiple concurrent launches without things falling through the cracks.
• Collaborative team player comfortable interfacing with product, creative, growth, BD, and sales stakeholders.

Preferred

• Experience in gaming or games-adjacent industries.
• Background in ad tech, programmatic, or loyalty and rewards.
• Web3, crypto, or identity and privacy marketing experience.
• Experience standing up sales enablement for a new or newly formed sales team.
• Background in B2B SaaS GTM strategy.

Benefits

• We are passionate about fostering a supportive environment for our team, so we prioritize the physical, mental, and emotional well-being of our employees and their families through a comprehensive Benefits Program.
• This includes 100% company-paid medical, dental, and vision plans, unlimited Flexible Time Off, and a personalized career roadmap for each employee.
• By investing in professional development through training and educational opportunities, we ensure that our team thrives both personally and professionally.
• Together, we’re not just building a business; we’re cultivating a community that values creativity, collaboration, and the transformative power of play.