Responsibilities

• Develop and lead the execution of the overall B2B marketing strategy targeting healthcare decision-makers (C-suite, HR, Procurement, etc.)
• Build and manage a high-performing marketing team, fostering growth and accountability
• Establish scalable marketing processes, KPIs, and reporting to demonstrate ROI and marketing attribution
• Partner closely with sales leadership to align on pipeline goals and enable lead generation and conversion
• Own the company’s brand voice and positioning across all external channels
• Ensure consistent, professional brand execution that resonates with target B2B audiences
• Drive thought leadership and awareness across earned, owned, and paid media
• Design and manage integrated marketing campaigns that drive qualified leads and support sales outreach
• Leverage multi-channel marketing including email, social, digital advertising, webinars, and content syndication
• Optimize campaigns using analytics, A/B testing, and audience segmentation to improve conversion rates and engagement

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 8–10 years of progressive marketing experience, with at least 5 years in a leadership role managing people and teams.
• Proven track record in B2B marketing—especially in driving lead generation among C-suite and executive audiences.
• Experience creating and implementing marketing processes that lead to measurable results.
• Deep understanding of marketing automation tools (e.g., HubSpot), CRM systems (e.g., Salesforce), and analytics platforms.
• Exceptional written and verbal communication skills.
• Strong project management and organizational abilities.
• CERTIFICATE/LICENSE – None

Benefits

• HealthTrust Workforce Solutions, offers a total rewards package that supports the health, life, career and retirement of our colleagues. The available plans and programs include:
• Comprehensive benefits for medical, prescription drug, dental, vision, behavioral health and telemedicine services
• Wellbeing support, including free counseling and referral services
• Time away from work programs for paid time off, paid family leave, long- and short-term disability coverage and leaves of absence
• Savings and retirement resources, including a 401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service), Employee Stock Purchase Plan, flexible spending accounts, preferred banking partnerships, retirement readiness tools, rollover support and financial wellbeing counseling
• Education support through tuition assistance, student loan assistance, certification support, dependent scholarships and a partnership with Galen College of Nursing
• Additional benefits for fertility and family building, adoption assistance, life insurance, supplemental health protection plans, auto and home insurance, legal counseling, identity theft protection and consumer discounts
• Learn more about Employee Benefits
• Note: Eligibility for benefits may vary by location.