Responsibilities

• Partner with the VP of Marketing to set and execute the marketing strategy for the national portfolio, aligned to leasing velocity, occupancy, and NOI objectives set with operations and asset management.
• Work alongside the VP to lead and develop the marketing team, setting priorities, allocating workload, and driving performance and professional growth.
• Collaborate with the VP to manage the marketing budget across digital media, physical/experiential programs, and agency partners, allocating spend, forecasting, and reporting return on investment to leadership.
• Serve as a marketing partner to operations, asset management, and regional leadership, translating business goals into marketing programs.
• Work with the VP to direct agency and vendor relationships to strategy, leading RFP creation, vendor vetting, selection, scoping, and performance management rather than simply coordinating deliverables.
• Partner with the VP to establish reporting cadences, dashboards, and KPIs that connect marketing spend to leasing and revenue outcomes.
• Partner with the VP to develop and execute paid media strategy across search, social, and programmatic channels, optimizing cost-per-lead and cost-per-lease.
• Work with the VP to drive SEO/SEM strategy and execution across property and portfolio web properties.
• Collaborate with the VP on Internet Listing Service (ILS) strategy and performance across the portfolio, including listing syndication, accuracy, and spend efficiency.
• Work with the VP to manage the website/CMS, content, and conversion strategy, keeping listings, pricing, photography, and messaging current and on-brand across all platforms.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field required; advanced degree a plus.
• 8–10+ years of progressive marketing experience, with multifamily or commercial real estate strongly preferred, including exposure to both lease-up and stabilized assets.
• Demonstrated experience across both digital and physical/experiential marketing functions.
• Proven people-leadership experience, having managed internal teams and directed external agencies and vendors.
• Experience managing marketing budgets with clear accountability for ROI.
• Strategic (not introductory) command of paid media, SEO/SEM, content strategy, marketing analytics, and attribution.
• Deep familiarity with real estate marketing platforms (ILS websites, MLS), CRM and leasing technology, online reputation tools, and AI leasing solutions.
• Multi-market or national portfolio experience; comfortable traveling to properties and markets as needed.
• Proficiency with Adobe Creative Suite (Photoshop), Canva, and social scheduling tools (e.g., Sprout Social, Hootsuite).
• Excellent written and verbal communication, a collaborative and proactive style, and a data-driven, accountable approach.