Director of Marketing

Responsibilities

• Develop, implement, and optimize the firm's integrated marketing strategy to drive client acquisition, lead conversion and brand awareness.
• Lead marketing initiatives across digital and traditional channels, including search, social media, email, content marketing, television, radio, print, and out-of-home (OOH) advertising, ensuring consistent messaging and effective media placement.
• Establish key performance indicators (KPIs) and reporting frameworks to measure lead generation, conversion rates, cost per acquisition, channel performance, campaign effectiveness, and overall return on investment.
• Analyze marketing, intake, referral, client acquisition, and market data to identify trends, opportunities, and areas for improvement, and use findings to inform strategy and resource allocation.
• Develop, manage, and optimize marketing budgets to maximize performance and return on investment.
• Develop and execute firmwide communications and public relations strategies that enhance firm reputation, visibility, and market positioning.
• Oversee the firm's image, ensuring consistency across all internal and external communications channels.
• Oversee media relations, press outreach, interview coordination, and the promotion of firm news, case results, thought leadership, and other strategic communications.
• Lead communication efforts and partner with firm leadership to identify, mitigate, and respond to reputational risks in a timely and effective manner.
• Oversee the firm's online presence, including social media platforms, review sites, directories, and other digital channels, managing audience engagement, reputation, and performance.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 10+ years of progressive experience in marketing, communications, brand management, or business development, including leadership responsibility.
• Demonstrated experience developing and executing integrated marketing strategies in both traditional and digital marketing channels (TV, Radio, OOH, OTT, Search and Social).
• Proven ability to translate business objectives and market insights into actionable marketing plans that drive lead generation, client acquisition, and brand awareness.
• Strong analytical and financial acumen, including experience managing budgets, evaluating marketing performance, and optimizing return on investment.
• Extensive knowledge of brand management, public relations, strategic communications, and reputation management.
• Experience overseeing digital marketing initiatives, including social media, content strategy, audience engagement, paid media, SEO, website management, and marketing technology platforms.
• Proven ability to manage agency, vendor, and external partner relationships while ensuring alignment with business objectives.
• Strong executive presence with exceptional interpersonal, relationship management, communication, and presentation skills.
• Ability to effectively collaborate with senior leadership and cross-functional stakeholders while managing multiple priorities in a fast-paced environment.

Preferred

• Knowledge of legal services marketing, call center operations, client acquisition funnels, and attorney advertising regulations is strongly preferred.