Director of Marketing

Responsibilities

• Own the Revenue Math: Translate company targets into logos, pipeline, and impact windows, and let the funnel math set marketing's pipeline number before any tactic is chosen.
• Build the Content Flywheel: Turn product marketing, customer experience, and social proof into a repeatable loop: source, tier, verify, and produce every story in written,video, and live formats.
• Run the AI Production Line: Build a clear human/AI workflow where people own strategy, story selection, voice, and approval, and AI drafts, repurposes, and schedules.Validate each asset type manually before scaling it.
• Drive Pipeline at Every Size: Own inbound across all segments and products through demand capture (search and AI-assistant answers), ABM, webinar-to-meeting paths, and gated flagship assets.
• Scale Social Proof: Lead the lighthouse motion and a Customer Advisory Board of 8–12 customers, moving logos from quote to full story to live reference for enterprise deals.
• Build Industry Presence: Grow borrowed reach with the category's credible voices, plus press, publications, webinars, events, a peer summit, and a leading voice in the industry's AI conversation.
• Partner with Sales as One Revenue Team: Use attribution to learn what's working and double down, not to claim credit, and report on pipeline generated and brand position, including share of conversation and inbound mix.

Requirements

• 5+ years of experience in Marketing, Demand Generation, Product Marketing, or similar roles in a B2B SaaS environment, with accountability for both pipeline generation and brand building.
• Strong command of funnel math, pipeline modeling, and attribution, with a track record of generating pipeline that sales can forecast.
• Proven ability to build and run a content engine across written, video, and live formats, with a sharp eye for the story in the material.
• Hands-on experience with demand capture, ABM, webinars, and events, including visibility in search and AI-assistant answers.
• Experience building customer advocacy programs, such as case studies, references, and advisory boards, that help win enterprise deals.
• Proficiency with modern AI tools and the ability to design governed, repeatable AI-assisted content workflows.
• Strong analytical rigor, including clearly separating what came from data, what was assumed, what was modeled, and what AI generated.
• Ability to push back on leadership with substance, make clear focus calls, and partner closely with sales.
• Strong ownership, independence, and the ability to thrive in a fast-growing environment.