Responsibilities

• Develop, lead, and continuously refine VCC’s integrated annual marketing strategy across leisure, group/B2B, sports, and film & music verticals, in alignment with organizational goals and Vision 2030.
• Own brand positioning, voice, and creative direction, ensuring a consistent and compelling identity across all channels and audiences.
• Direct the planning and execution of multi-channel campaigns spanning digital, social, paid media, content, email, web, and print.
• Develop and manage the marketing budget in partnership with the VP of Marketing, allocating resources for maximum return and accountability.
• Lead, mentor, and develop the marketing team, setting goals, conducting performance evaluations, and identifying opportunities for professional growth and continuing education.
• Partner with the Senior Director of Communications to align earned, owned, and paid storytelling across the organization.
• Partner with the Director of Marketing Operations to ensure campaigns are properly scoped, trafficked, and delivered through established workflows.
• Collaborate with the Chief Sales Officer, Sales & Sports Commission, and Film & Music Commission to support group, convention, sports, and film/music marketing needs.
• Establish and monitor marketing KPIs and dashboards; provide regular performance reporting, analysis, and insights to leadership.
• Guide audience research, market analysis, and data-driven segmentation to inform strategy, targeting, and personalization.

Requirements

• Proven ability to develop and execute integrated, multi-channel marketing strategies that drive measurable results.
• Strong command of brand strategy, creative development, digital marketing, paid media, content, and marketing analytics.
• Demonstrated leadership in building, managing, and developing high-performing marketing teams.
• Excellent written and verbal communication, with the ability to simplify complexity and inspire alignment across diverse teams.
• Strong financial acumen and experience developing and managing marketing budgets.
• Exceptional organizational, strategic, and project-management skills, balancing big-picture vision with execution and detail.
• Ability to make decisions, exhibit sound and accurate judgment, and make timely decisions.
• Ability to anticipate and solve practical problems and resolve issues.
• Ability to foster a cooperative work environment with staff and external partners.
• Ability to develop and manage multiple projects simultaneously, meet deadlines, and be proactive.