Responsibilities

• Develop and implement comprehensive social media strategies to increase brand relevance for Visa and its clients.
• Understand high-impact audiences, their needs, and where Visa and its clients can create value in their lives.
• Articulate how specific social platforms can deliver on brand relevance and business results.
• Guide and collaborate with regional and local social agencies and partners to ensure alignment with global and regional social vision.
• Set and model high creative standards, including brand voice and guidelines, leading by example across cross-functional teams.
• Foster a culture of creativity, innovation, and continuous learning within social teams and agency partners.
• Champion the integration of social listening, audience insights, influencer collaborations, and storytelling into strategic planning.
• Lead and develop social media strategies and ideas for key initiatives and sponsorships in the region.
• Align social media efforts with broader marketing objectives for cohesive and impactful brand narratives.
• Stay current with the latest social media trends, platform best practices, and algorithm shifts to maintain cutting-edge strategies.

Requirements

• 10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD

Preferred

• 12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD
• At least 5 years of experience in social strategy roles, leading digital and social marketing initiatives and working closely with agency partners and social platforms.
• Demonstrated experience as a creative lead and in developing social strategies, with a strong ability to integrate creative insights into strategic planning.
• Proven track record in leading social content production with a focus on storytelling and brand building.
• Deep understanding of the creative and production process, with the ability to collaborate effectively across key functions.
• Experience in social agencies, social platforms, or managing a successful social strategy for a leading brand.
• Highly organized, independent, and self-driven, with the ability to deliver results in fast-paced and dynamic environments with limited resources.
• Recognized as a thought leader, change agent, and champion of innovative marketing approaches.
• Strong initiative and bias for action, able to rally and inspire cross-functional teams and drive execution.
• Up to date with the latest social media trends, best practices, and experience working with social celebrities and creators.

Benefits

• Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.