Director of Marketing

New York City, NY (On-site)

$100K/yr – $120K/yrDirector/Executive7+ years expOther

Posted 7 weeks ago

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Job Summary

Own property-level marketing strategy and on-site leadership for a luxury hotel, driving cross‑discipline execution with the DOSM to hit revenue targets and brand priorities.

  • Own property‑level marketing, spanning PR, social, digital, and distribution to support the brand and outlets
  • Lead events, media visits, influencer stays, and partner programs aligned to storytelling and commercial goals
  • Track ROI and performance across campaigns with monthly leadership updates and data‑driven optimizations

Job Description

Own property-level marketing strategy and on-site leadership for a luxury hotel, driving cross‑discipline execution with the DOSM to hit revenue targets and brand priorities.

  • Own property‑level marketing, spanning PR, social, digital, and distribution to support the brand and outlets
  • Lead events, media visits, influencer stays, and partner programs aligned to storytelling and commercial goals
  • Track ROI and performance across campaigns with monthly leadership updates and data‑driven optimizations
Viceroy Hotels - Corporate logo

Viceroy Hotels - Corporate

3.8 Glassdoor

Welcome to Viceroy Hotels & Resorts – Redefining Modern Luxury in Global HospitalityNamed in the top ten of ‘Top 25 Hotel Brands’ on Travel + Leisure World's Best Awards 2023. At Viceroy Hotels & Resorts, we take pride in crafting one-of-a-kind, authentic experiences that seamlessly blend design and service, inspiring travelers worldwide.Our diverse portfolio of luxury hotels and resorts spans the globe, offering exceptional destinations, including Los Cabos, Santa Monica, Chicago, Riviera Maya, Snowmass, Washington D.C., and St. Lucia, Portugal and Serbia. Awards & Accolades:Recipient of the prestigious 'Top 25 Hotel Brands' award on Travel + Leisure World's Best Awards 2023, a testament to our commitment to excellence in hospitality.Viceroy for Everyone - Fostering Diversity, Equity & InclusionWe value diversity, equity, and inclusion, empowering our colleagues and guests to thrive in an inclusive environment. Learn more about our ongoing commitment to Diversity & Inclusion Initiatives: https://www.viceroyhotelsandresorts.com/culture-community/diversity-equity-inclusion-belonging.Join our Journey: Discover more about our modern luxury brand and explore exciting career opportunities: https://www.viceroyhotelsandresorts.com/about-us/careers.#LuxuryTravel #Hospitality #DiversityAndInclusion #TravelWithViceroy #ViceroyPride

Founded in 1999
West Hollywood, California, USA
991 employees (18 in marketing)
75% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Visitors
144.9K
Monthly Google Ads Budget
$22K
Traffic Source Mix
Search
51.3%
Direct
38.2%
Referral
8.5%
Social
0.9%
Paid
1%

Headcount Trend

Current headcount: ~991

Marketing Team

Marketing Team Size
11 (1% of company)

Recent News