Responsibilities

• Work with the CMO to develop and execute marketing strategies that strengthen the Unity Environmental University brand and support the growth and visibility of its individual colleges.
• Establish clear positioning, value propositions, and audience strategies for each college while ensuring alignment with the University’s overarching identity.
• Build greater awareness and understanding of Unity’s distinct educational models, academic offerings, mission, and competitive advantages.
• Partner with college and University leaders to identify growth opportunities and develop marketing strategies that support their goals.
• Lead institutional and college-level campaigns across digital advertising, web, email, social media, content, print, video, and other appropriate channels.
• Direct the development of messaging and creative assets that clearly and consistently communicate the identity and value of the University and its colleges.
• Use market research, competitive analysis, audience insights, and industry trends to guide brand positioning and marketing decisions.
• Establish brand-awareness and campaign-performance measures, analyze results, and adjust strategies to improve reach, engagement, and impact.
• Partner with the CMO on website strategy, search engine optimization, AI-search optimization, and digital-content initiatives that strengthen visibility and audience engagement.
• Oversee institutional and college-level social media strategy, content planning, publishing standards, and performance measurement.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field required; master’s degree preferred.
• Seven or more years of progressively responsible marketing experience, including experience leading integrated campaigns and managing staff, vendors, or agency partners.
• Experience in higher education, enrollment marketing, or another complex, multi-audience organization strongly preferred.
• Direct experience supervising employees.
• Demonstrated ability to develop and execute marketing strategies that support brand awareness, lead generation, and organizational growth.
• Strong knowledge of digital marketing, including paid search, paid social, email marketing, content marketing, audience segmentation, retargeting, and conversion optimization.
• Experience using CRM, marketing automation, analytics, and reporting platforms; familiarity with Salesforce and Marketing Cloud is preferred.
• Working knowledge of search engine optimization, AI-driven search and discovery, and emerging applications of artificial intelligence in marketing.
• Ability to interpret campaign and audience data, identify actionable insights, and clearly communicate results and recommendations to senior leaders.
• Strong brand stewardship skills, with the ability to maintain consistency while adapting messaging for distinct programs, audiences, and delivery models.